Advance Praise for "Citizen Marketers: " "In the Internet age, the medium is no longer the message. As Ben McConnell and Jackie Huba show in this extraordinary book, people are now the message. Tens of millions of intrinsically motivated, self-expressive amateur content creators are overturning the old marketing orthodoxies. "Citizen Marketers" is a brilliant guide to this new landscape. It bursts with so many fresh insights and so much smart advice, you'll need a second highlighter."
--Daniel H. Pink, author of "A Whole New Mind" and "Free Agent Nation" ""Citizen Marketers" has really inspired my thinking and the direction I am taking with my marketing team. Jackie Huba and Ben McConnell have convinced me of the way to engage today's consumer and provide a roadmap for how to do it."
--Cammie Dunaway, Chief Marketing Officer, Yahoo! Praise for "Creating Customer Evangelists: "
"?"Creating Customer Evangelists"? is the new mantra for entrepreneurial success."--"The New York Times""" "An inspiring and thorough book packed with real-life examples, action items, and insights."--Emanuel Rosen, author of "The Anatomy of Buzz""" ""

""A solid... insightful explanation of how the Internet has armed the consumer--which is to say, everyone--against the mindless blather of corporate messaging attempts. Drop everything and read this book.""--"The Wall Street Journal"

The woman next to you in the coffee shop, typing madly on her laptop, just might be determining the ending to next year's block-buster film or how quickly the hottest new PDAT hits store shelves. In homes, dorm rooms, waiting rooms, planes and trains around the world, millions of people are exercising enormous influence on what we buy, even though they have no official connection to those products and services.

Who are they? What motivates them? Marketing experts Ben McConnell and Jackie Huba explore the ramifications of social media in "Citizen Marketers." As everyday people increasingly create content on behalf of companies, brands or products, they are collaborating with others just like themselves and forming ever-growing communities of enhusiasts and evangelists. From the rough to the sophisticated, the ""user-generated media"" of blogs, online bulletin boards, podcasts, photos, songs, and animations are influencing companies' customer relationships, product design, and marketing campaigns, whether they participate willingly or not.

"Citizen Marketers" is the first book to document this phenomenon, examining some of the early winners and losers in this new genre, as well as some of its most noted constituents. With their exceptional knowledge of brands, products, companies and industries, the citizen marketers are democratizing traditional notions of communication and marketing, even entire business models.

Features:

Research on social mediaCase studies of people and organizations fueling the growth of citizen marketingClarifies the context and importance of technological and societal shifts that are changing the nature of customer expectations and relationships