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ciclo di vita del prodotto: Rivoluzionare il modo in cui vendete i vostri prodotti

ciclo di vita del prodotto: Rivoluzionare il modo in cui vendete i vostri prodotti

          
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About the Book

Comprendete l'essenza del ciclo di vita del prodotto in soli 50 minuti con questo libro pratico e conciso. Il ciclo di vita del prodotto è un modello utilizzato dal settore del marketing e del commercio per ottimizzare e sviluppare i prodotti. Si tratta di un modello semplice che può essere applicato a un'ampia varietà di situazioni per analizzare il mercato e comprendere meglio la relazione tra prodotto e mercato. Ciò consente alle aziende di apprendere il principio del vantaggio comparato e di comprendere le fasi di vita del loro prodotto. Questo libro fornisce un'utile introduzione alle fasi principali che un prodotto attraversa quando è sul mercato, ovvero il lancio, la crescita, la maturità e il declino, insieme a un'analisi approfondita di cosa aspettarsi da ciascuna di queste fasi. Non solo imparerete a identificare queste fasi del ciclo di vita di un prodotto, ma esaminerete anche casi reali, scoprirete le carenze della teoria e verrete introdotti a modelli correlati, come la teoria del vantaggio comparativo e la matrice della quota di crescita BCG.


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Product Details
  • ISBN-13: 9782808609838
  • Publisher: Bod Third Party Titles
  • Publisher Imprint: 50minutes.com (It)
  • Height: 198 mm
  • No of Pages: 32
  • Spine Width: 2 mm
  • Weight: 45 gr
  • ISBN-10: 2808609833
  • Publisher Date: 23 Feb 2023
  • Binding: Paperback
  • Language: Italian
  • Returnable: N
  • Sub Title: Rivoluzionare il modo in cui vendete i vostri prodotti
  • Width: 129 mm


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