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Chris Anderson et la longue traîne: Le business model du web

Chris Anderson et la longue traîne: Le business model du web

          
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About the Book

Un guide pratique et accessible pour comprendre le modèle de la longue traîne Et si ce n'étaient pas les produits les plus populaires qui formaient le plus gros du chiffre d'affaires ? C'est ce que Chris Anderson tente de conceptualiser avec son modèle de la longue traîne, ou long tail. Selon lui, les produits plus marginaux, faisant l'objet d'une faible demande, peuvent ensemble générer un chiffre d'affaires parfois plus important que les blockbusters, ces produits phares très populaires auprès des consommateurs. Mais est-ce valable pour tous les secteurs ? Ce livre vous aidera à - Comprendre les tenants et aboutissants de ce modèle; - Vous figurer des exemples d'application concrète; - Concevoir une stratégie de vente de produits numériques; - Et bien plus encore ! Le mot de l'éditeur: Avec l'auteur, Ariane de Saeger, nous avons cherché à présenter de manière succincte aux lecteurs les différentes facettes de ce modèle qui bouscule les conceptions traditionnelles de vente. - Juliette Nève À PROPOS DE LA SÉRIE 50MINUTES Gestion & Marketing La série Gestion & Marketing de la collection 50MINUTES fournit des outils pour comprendre rapidement de nombreuses théories et les concepts qui façonnent le monde économique d'aujourd'hui. Nous avons conçu la collection Business & Economics en pensant aux nombreux professionnels obligés de se former en permanence en économie, en management, en stratégie ou en marketing. Nos auteurs combinent des éléments de théorie, des études de cas et de nombreux exemples pratiques pour permettre aux lecteurs de développer leurs compétences et leur expertise.


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Product Details
  • ISBN-13: 9782806264077
  • Publisher: 50minutes.Fr
  • Publisher Imprint: 50minutes.Fr
  • Height: 198 mm
  • No of Pages: 66
  • Spine Width: 4 mm
  • Weight: 77 gr
  • ISBN-10: 2806264073
  • Publisher Date: 04 Jun 2015
  • Binding: Paperback
  • Language: French
  • Returnable: N
  • Sub Title: Le business model du web
  • Width: 129 mm


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