Chosen. How to create websites that turn experts into Leading Authorities and get them chosen by their best clients
A conversation about websites for modern experts that position them as a Leading Authority so that they can attract their best clients and do business on their terms.
This book is for you if...
- you are amazing at what you do and sometimes you feel stuck with your marketing and you struggle to connect with your audience and get your best clients.
- you haven't found a way to stand out in the minds of your future clients lost in an ocean of people who seem to be doing exactly what you do.
- you hear the "I-cannot-afford-it" lament more often than the healthy dose.
This is what you'll discover in this book:
- how your visitor chooses and buys (and the questions your visitor really wants you to answer but they'll never tell you about);
- what exactly is an authority and how to position yourself as a Leading Authority in your field;
- how to give generously and grow rich;
- how to position your free information so that it is perceived as priceless and not drowned in the sea of all the other "free" stuff available online;
- the most powerful Authority activation triggers that you can include in your website;
- the pages your website needs to have and how to write them;
- the secret to attract more media exposure and interviews with a simple tweak to your Contact Page;
- how to use your site navigation to instantly activate your Authority;
- how to structure an About Page that exudes trust and credibility and superglues your potentially best clients to you and your business;
- and more!
