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chaîne de valeur de Porter: Identifier la création de valeur

chaîne de valeur de Porter: Identifier la création de valeur

          
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About the Book

Un guide pratique et accessible pour comprendre le concept de chaîne de valeur Parce qu'organiser, analyser et optimiser les processus de production au sein de votre entreprise mérite toute votre attention, la chaîne de valeur est ce qu'il vous faut ! À l'aide de ce modèle de gestion, proposé par l'économiste Michael Porter, vous distinguerez clairement ce qui crée de la valeur au sein de votre société, quelle qu'elle soit. Ce livre vous aidera à - Maîtriser rapidement les méthodes et outils du supply chain management; - Mieux définir les actions à mener pour réduire les coûts de production; - Créer et maintenir un avantage concurrentiel pour votre entreprise; - Trouver le positionnement adéquat pour votre produit sur le marché; - Comprendre quelles sont les neuf grandes fonctions génératrices de valeur; - Et bien plus encore ! Le mot de l'éditeur: Avec l'auteur, Xavier Robben, nous avons cherché à présenter aux lecteurs ce modèle de gestion d'entreprise qui permet en quelques étapes claires d'analyser la création de valeur au sein d'une société. Et qu'y a-t-il de plus important pour une entreprise que sa valeur ajoutée ? - Juliette Nève À PROPOS DE LA SÉRIE 50MINUTES Gestion & Marketing La série Gestion & Marketing de la collection 50MINUTES fournit des outils pour comprendre rapidement de nombreuses théories et les concepts qui façonnent le monde économique d'aujourd'hui. Nous avons conçu la collection en pensant aux nombreux professionnels obligés de se former en permanence en économie, en management, en stratégie ou en marketing. Nos auteurs combinent des éléments de théorie, des études de cas et de nombreux exemples pratiques pour permettre aux lecteurs de développer leurs compétences et leur expertise.


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Product Details
  • ISBN-13: 9782806257079
  • Publisher: Bod Third Party Titles
  • Publisher Imprint: 50minutes.Fr
  • Height: 198 mm
  • No of Pages: 60
  • Spine Width: 3 mm
  • Weight: 68 gr
  • ISBN-10: 2806257077
  • Publisher Date: 30 Jun 2014
  • Binding: Paperback
  • Language: French
  • Returnable: N
  • Sub Title: Identifier la création de valeur
  • Width: 129 mm


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