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Change Management. Umgang mit Widerständen bei Veränderungsprozessen in Unternehmen

Change Management. Umgang mit Widerständen bei Veränderungsprozessen in Unternehmen

          
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About the Book

Studienarbeit aus dem Jahr 2010 im Fachbereich BWL - Unternehmensführung, Management, Organisation, Note: 1,0, Hamburger Fern-Hochschule, Sprache: Deutsch, Abstract: Unternehmen müssen sich heute schneller und häufiger denn je verändern um dem zunehmenden Wettbewerb standzuhalten und damit die eigene Existenz und den Fortbestand der Unternehmung zu sichern. Die Ursache für die grundsätzlich unstatische Situation eines jeden Unternehmens wird unter Betrachtung unseres Wirtschaftssystems schnell deutlich; ein Unternehmen agiert nicht isoliert am Markt sondern in Wechselbeziehung mit der Unternehmensumwelt, deren Komponenten sich dynamisch verändern und somit Einfluss nehmen auf das Unternehmen und dessen Handlungen. Die Gründe für die zunehmende Dynamik der Veränderung in Unternehmen sind jedoch spezifischeren Faktoren zuschreiben. [...] Die Auswirkungen der steigenden Veränderungsdynamik sind allgegenwärtig, Fusionen, Pleiten Neugründungen und Entlassungen sind an der Tagesordnung. Unternehmerisches Wirtschaften und betriebl. Management vollzieht sich heute unter ganz anderen Vorraussetzungen als noch vor wenigen Jahren. Diese Entwicklungen sind für ein Unternehmen Risiko & Chance zugleich sich am Markt zu behaupten, und dabei die eigene Position zu festigen und auszubauen. Die Herausforderungen und notw. Veränderungen müssen jedoch erkannt und angenommen werden, es müssen Konzepte und Strategien entwickelt und umgesetzt werden um das Unternehmen langfristig erfolgreich zu positionieren. Für solch grundlegende strategische Änderungen hat sich im Lauf der Jahre ein eigenes Fachgebiet entwickelt: Das Change-Management. Erstaunlicherweise erreichen nach einer Studie von Arthur D. Little nur 17% der Veränderungsprojekte ihre eigentlichen Projektziele. Diese geringe Prozentzahl ist auf den ersten Blick überraschend, bedenkt man den gesamten literarischen Umfang dieses Lehrgebietes. Bei jedoch näherer Betrachtung der verfügbaren Literatur sticht ein Punkt besonder


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Product Details
  • ISBN-13: 9783640581764
  • Publisher: Grin Publishing
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 2 mm
  • Width: 148 mm
  • ISBN-10: 3640581768
  • Publisher Date: 02 Apr 2010
  • Height: 210 mm
  • No of Pages: 32
  • Series Title: German
  • Weight: 54 gr


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