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Chancen und Risiken für die Logistik im Zusammenhang mit dem eCommerce

Chancen und Risiken für die Logistik im Zusammenhang mit dem eCommerce

          
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About the Book

Studienarbeit aus dem Jahr 2004 im Fachbereich BWL - Beschaffung, Produktion, Logistik, Note: 1,3, Hochschule Merseburg, Sprache: Deutsch, Abstract: Unsere Zeit ist geprägt von schnellen technologischen Entwicklungen. Zu den größten Errungenschaften auf dem Gebiet der Informations- und Kommunikationstechnologie in den letzten Jahren zählt zweifellos das Internet. Seine Nutzung macht es möglich, räumliche und zeitliche Grenzen zu überwinden. Das Internet trägt nicht unwesentlich dazu bei, dass sich unsere Gesellschaft wandelt. Der elektronische Handel (eCommerce) ist eine der neuen Möglichkeiten, die dieses Medium hervor gebracht hat. Der Begriff eCommerce hat in den vergangenen Jahren eine emotionale Diskussion in Wissenschaft und Praxis ausgelöst. eCommerce wurde gleichgesetzt mit einer technischen Revolution, die Marktgesetzte völlig neu definiert. Bisher übliche Unternehmensprozesse (z.B. Beschaffung und Distribution) werden technologisch unterstützt und führen so zu neuen Marktkonstellationen. eCommerce schafft Möglichkeiten, Märkte transparenter zu machen, Transaktionskosten zu senken, den Informationsfluss in der Wertschöpfungskette zu beschleunigen und vor allem Kundenwünsche individueller zu bedienen. Das Internet hat die Art und Weise, wie Unternehmen Kunden informieren, gewinnen und dauerhaft binden können, radikal verändert. Laut der Gesellschaft für Konsumforschung kauft jeder zweite Erwachsene in Deutschland Produkte via Internet ein. Doch wie gelangen die bestellten Produkte zu dem Kunden? Der entscheidende Erfolgsfaktor für eCommerce-Unternehmen ist die Logistik. Ohne den effizienten, physischen Transport der online-bestellten Waren landet die virtuelle Welt der Internet-Shops auf dem Boden der reellen Tatsachen. eCommerce hat einen gravierenden Einfluss auf die Veränderungen der traditionellen logistischen Abläufen. Die vorliegende Arbeit befasst sich mit den Auswirkungen des eCommerce auf die Logistik. Dabei werden vor allem die Chancen und Risike


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Product Details
  • ISBN-13: 9783656567752
  • Publisher: Grin Publishing
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 3 mm
  • Width: 148 mm
  • ISBN-10: 3656567751
  • Publisher Date: 08 Feb 2014
  • Height: 210 mm
  • No of Pages: 44
  • Series Title: German
  • Weight: 68 gr


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Chancen und Risiken für die Logistik im Zusammenhang mit dem eCommerce
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