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Chancen und Risiken der Markteintrittsformen mittelständischer deutscher Unternehmen in Polen

Chancen und Risiken der Markteintrittsformen mittelständischer deutscher Unternehmen in Polen

          
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About the Book

Inhaltsangabe: Einleitung: Vor dem Hintergrund der tiefgreifenden politischen und wirtschaftlichen Veränderungen in Osteuropa seit 1989 rückt die Erschließung dieses Wirtschaftsraumes zunehmend in den Mittelpunkt des Interesses bundesdeutscher Unternehmen. Einerseits läßt das hohe Wachstumspotential Osteuropas auf einen langfristigen Erfolg schließen, andererseits werden die Unternehmen bei der Erschließung dieser Märkte durch spezifische Herausforderungen vor besondere Schwierigkeiten gestellt. Unter den Ländern Osteuropas ist Polen Deutschlands größter Wirtschaftspartner. Nach anfänglicher Zurückhaltung entwickeln sich die gegenseitigen Geschäftsbeziehungen seit 1994 sehr lebhaft und erreichen jährlich zweistellige Zuwachsraten. Den landesspezifischen Risiken und Markteintrittsbarrieren in Polen steht eine Vielzahl standort- und marktgrößenrelevanter Wettbewerbsvorteile gegenüber, die einer ständigen Anpassungsdynamik an die Maßstäbe "funktionierender Märkte" unterliegen. Die Vielfalt und die Besonderheiten der Einflußfaktoren des polnischen Marktes implizieren die Auswahl der entsprechenden Formdimension beim Markteintritt. Vor diesem Hintergrund hat die Arbeit folgende Ziele verfolgt: - die Einflußfaktoren auf die Formauswahl auszuwerten. - die rechtlichen Rahmenbedingungen ausländischer Betätigung in Polen vorzustellen (Gesellschafts-, Steuer- und Handelsrecht, Grunderwerb, Förder- und Finanzierungsmöglichkeiten). - die Entwicklung des polnischen Marktes unter besonderer Berücksichtigung des Wettbewerbs, der Handelssituation, des Kaufverhaltens und der Ausgestaltung des Marketing-Mix zu beschreiben. - die Vorteilhaftigkeit der Erschließungsformen des polnischen Marktes durch mittelständische deutsche Unternehmen zu diskutieren und die Ausstattung des Marketing-Mix der jeweiligen Form zu identifizieren. - einen möglichen Ansatz zur Vorgehensweise bei der Erschließung des polnischen Marktes zu entwerfen. Inhaltsverzeichnis: Inhaltsverzeichnis: 1.Einleit


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Product Details
  • ISBN-13: 9783838611495
  • Publisher: Diplom.de
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 7 mm
  • Width: 148 mm
  • ISBN-10: 3838611497
  • Publisher Date: 09 Nov 1998
  • Height: 210 mm
  • No of Pages: 120
  • Series Title: German
  • Weight: 168 gr


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