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Chancen und Risiken ausländischer Investoren im Hinblick auf die veränderten Rahmenbedingungen im Wirtschaftsraum China

Chancen und Risiken ausländischer Investoren im Hinblick auf die veränderten Rahmenbedingungen im Wirtschaftsraum China

          
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About the Book

Inhaltsangabe: Gang der Untersuchung: Ziel dieser Arbeit ist die Ermittlung typischer Problemstellungen ausländischer Direktinvestitionen, die sich aus den betreffenden chinesischen Rahmenbedingungen ergeben und die möglichen Erfolgsfaktoren eines Engagement in China. Da die Chancen und Risiken und der daraus resultierende Erfolg bzw. Mißerfolg einer Direktinvestition sehr stark von den Umweltfaktoren des Landes abhängig sind, wurde im zweiten Kapitel besonders auf die externen Einflußfaktoren eingegangen. Die dargestellten wirtschaftlichen, politischen, kulturellen, sozialen und ethische Gesichtspunkte können damit Erfolgsfaktoren repräsentieren, auch wenn sie von der Unternehmung nicht gezielt beeinflußbar sind. Das dritte Kapitel „Investive Rahmenbedingungen" beschäftigt sich mit den für das investierende Unternehmen relevanten rechtlichen und finanziellen Gesichtspunkte. Dabei werden wichtige Aspekte, wie Standortfaktoren, produktionsorientierte Faktoren, Handelshemmnisse und Fragen der Finanzierung, die einen unmittelbaren Einfluß auf die Chancen und Risiken von Direktinvestitionen haben, untersucht. Werden die allgemeinen Umweltfaktoren (in Kapitel II dargestellt) und die für das ausländische Unternehmen geltenden Bestimmungen (vgl. Kapitel III) zusammengefaßt, so ergibt sich eine ganz spezielle Umweltsituation, die sich auf das ausländische Unternehmen auswirkt. Aus dieser spezifischen Umweltsituation in China ergeben sich typische Einzelprobleme, die von den einzelnen Unternehmen und Managern gelöst werden müssen und über einen längeren Zeitraum bezüglich der erfolgskritischen Faktoren und Umfeldinteraktionen zusammengefaßt und analysiert werden können. Westliche Unternehmen müssen also in einem solchen Umfeld ihre unternehmenspolitischen Zielsetzungen ebenso anpassen, wie ihre Marketingstrategien und -instrumente. Beispielsweise sollen Informationsbeschaffung und Vetriebstrategien auf Behörden, Regionalverwaltung und informelle Machstrukturen ausgedehnt w


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Product Details
  • ISBN-13: 9783838643557
  • Publisher: Diplom.de
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 7 mm
  • Width: 148 mm
  • ISBN-10: 3838643550
  • Publisher Date: 29 Jul 2001
  • Height: 210 mm
  • No of Pages: 124
  • Series Title: German
  • Weight: 172 gr


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Chancen und Risiken ausländischer Investoren im Hinblick auf die veränderten Rahmenbedingungen im Wirtschaftsraum China
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