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Chancen und Risiken von On-Demand ERP-Systemen in kleinen und mittelständischen Unternehmen: Ansatzpunkte für eine Vermarktungsstrategie von SAP im Mittelstand

Chancen und Risiken von On-Demand ERP-Systemen in kleinen und mittelständischen Unternehmen: Ansatzpunkte für eine Vermarktungsstrategie von SAP im Mittelstand

          
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About the Book

Diplomarbeit aus dem Jahr 2008 im Fachbereich Informatik - Wirtschaftsinformatik, Note: 1,3, FOM Essen, Hochschule für Oekonomie & Management gemeinnützige GmbH, Hochschulleitung Essen früher Fachhochschule, Sprache: Deutsch, Abstract: In Zeiten zunehmender Globalisierung und Dynamisierung und eines immer stärker werdenden Konkurrenzkampfes liegt das Augenmerk der Unternehmen besonders auf der Erzielung und dem Erhalt langfristiger Wettbewerbsvorteile. In ihrem Streben nach hoher Effektivität, Effizienz und Flexibilität besinnen sie sich der (internen) Abläufe als Verursacher und Treiber der kritischen Größen. Die Orientierung an den Geschäftsprozessen rückt in den Mittelpunkt unternehmerischen Handelns. [...] Neuere Ansätze am Softwaremarkt greifen diese Erfordernisse, bzw. deren Befriedigung auf. Hinter Schlagworten wie "Service Oriented Architecture" (SOA), "Software as a Service" (SaaS) oder "Software On-Demand" verbergen sich Ansätze, Software in fachlich abgegrenzte Services aufzuteilen und prozessorientiert zu modellieren. Zusätzlich eröffnen sich Möglichkeiten, die Software nach neuen Lizenz-Modellen anzubieten, bzw. die Leistung "Software" auf neuen Distributionswegen zu erbringen. Das Softwarehaus SAP greift diese Entwicklung in seiner On-Demand-Lösung SAP Business ByDesign auf und konzentriert sich auf die immer stärker forcierte Zielgruppe Mittelstand. Angelehnt an die WebServices, dem Internet-User geläufig als Einkaufs-, (Auto-) Versicherungs-Check-, Rentenrechner-Portalen, o. Ä., soll die Software per Mausklick in das Unternehmen geholt und gemietet werden können. Aus diesem Grund wird die Software SAP Business ByDesign beispielhaft in den Mittelpunkt der Betrachtung gestellt.


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Product Details
  • ISBN-13: 9783640131556
  • Publisher: Grin Verlag Gmbh
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 6 mm
  • Weight: 132 gr
  • ISBN-10: 364013155X
  • Publisher Date: 12 Aug 2008
  • Height: 210 mm
  • No of Pages: 92
  • Series Title: German
  • Sub Title: Ansatzpunkte für eine Vermarktungsstrategie von SAP im Mittelstand
  • Width: 148 mm


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Chancen und Risiken von On-Demand ERP-Systemen in kleinen und mittelständischen Unternehmen: Ansatzpunkte für eine Vermarktungsstrategie von SAP im Mittelstand
Grin Verlag Gmbh -
Chancen und Risiken von On-Demand ERP-Systemen in kleinen und mittelständischen Unternehmen: Ansatzpunkte für eine Vermarktungsstrategie von SAP im Mittelstand
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