The World's Greatest Business Thinkers Now Together In A Deluxe Hardback Limited Edition Collectible Set

Why and to Whom

The perfect gift for senior management
Tired of gifting things that dont stay and dont have real value? Heres your perfect gifting solution.

With an inspiring upward graph signature design
The bookends with the books placed in-between will provide the right messaging and corporate ambience needed.

Deluxe collectible editions of the greatest names in business
--This is the definitive set of editions that every senior business manager should own.. From business classics down to current practitioners

A roll call of stellar names from the world of business writing
Malcolm Glasdwell, Marshall Goldsmith, Al Ries, Jack Trout, Robert Greene, Tom Peters, Robert H Waterman, Subroto Bagchi, Laura Ries, Mark McCormack, Carl von Clausewitz, Richard Rumelt.

Covering every key area in Business
From Leadership, marketing, branding, scaling-up, through Power, Quality & Excellence, Strategy & tactics, to ideas and unconventional business skills. This box has it all!

What Got You Here wont get You there
Marshall Goldsmith was recently named by BusinessWeek as one of the most influential practitioners in the history of leadership development. The Times and the American Management Association, recently named him one of fifty great thinkers and business leaders in the field of management. Marshall Goldsmith's expertise is in helping global leaders overcome their unconscious annoying habits and become more successful. His one-on-one coaching comes with a six-figure price tag - but in this masterpiece of a book you get his great advice for much less. Recently named as one of the world's five most-respected executive coaches by Forbes, he has worked with over 100 major CEOs and their management teams at the world's top businesses.

The Tipping Point
Malcolm Gladwell was named one of Time Magazine's 100 Most Influential People and is the author of several books all of which have been number one New York Times bestsellers. Tipping Point is the classic work Gladwell argues that many contemporary problems - from crime to teenage delinquency and traffic jams - behave like epidemics that are capable of sudden and dramatic changes in direction. Yet the right intervention at just the right time - the Tipping Point - can start a cascade of change and provide a method for developing strategies for everything from raising a child to running a company.

The 22 Immutable Laws of Marketing
Al Ries and Jack Trout, two of the world's most successful marketing strategists, call upon over 40 years of marketing expertise to identify the definitive rules that govern the world of marketing. Combining a wide-ranging historical overview with a keen eye for the future, the authors bring to light 22 superlative tools and innovative techniques for the international marketplace. The authors examine marketing campaigns that have succeeded and others that have failed, why good ideas didn't live up to expectations and offer their own ideas on what would have worked better. The real-life examples, commonsense suggestions and killer instincts contained are nothing less than rules by which companies will flourish or fail.

The 22 Immutable Laws of Branding
World-renowned marketing guru Al Ries and his daughter and business partner Laura Ries examine brand-blazing strategies from the world's best, including Coca-Cola, Xerox, BMW, Federal Express and Starbucks, to provide you with the expert insight you need to build a world-class brand.

The Elephant Catchers extended edition
Subroto Bagchis classic on scaling up and a relevant Indian inclusion into the box. As a reviewer put it - 'Bagchi is a master storyteller who can deliver insightful management lessons with relevant anecdotes and analogies that will resonate with anybody who has worked in growing organizations'. This edition includes two bonus essays on leadership and Innovation. Never before published in a print book.

What they dont teach you at Harvard Business School
Mark McCormack, dubbed 'the most powerful man in sport', founded IMG (International Management Group) on a handshake and became a legend and What they dont teach you at Harvard Business School became a cult classic. Here reveals the secret of his success to key business issues such as analyzing yourself and others, sales, negotiation, time management, decision-making and communication. filling the gaps between a business school education and the street knowledge that comes from the day-to-day experience of running a business and managing people.

In Search of Excellence
Billed as the "Greatest Business Book of All Time", In Search of Excellence has long been a must-have for the boardroom, business school and bedside table. Based on a study of forty-three of America