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Cele cinci forțe ale lui Porter: Înțelegeți forțele concurențiale și rămâneți în fața concurenței

Cele cinci forțe ale lui Porter: Înțelegeți forțele concurențiale și rămâneți în fața concurenței

          
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About the Book

Înțelegeți esența celor cinci forțe ale lui Porter în doar 50 de minute cu această carte practică și concisă. Cele cinci forțe ale lui Porter este un model care examinează puterea de negociere a clienților, puterea de negociere a furnizorilor, amenințarea substituenților, amenințarea noilor intrați și concurența în interiorul industriei, cu scopul de a permite utilizatorilor să anticipeze tendințele industriei și schimbările din mediul concurențial care pot reprezenta o amenințare sau, dimpotrivă, o nouă oportunitate pentru afacerea lor. Această carte vă oferă o introducere utilă în componentele celor cinci forțe ale lui Porter și explică cum să utilizați modelul pentru a identifica și evalua concurenții pentru a dezvolta cea mai eficientă strategie și pentru a vă maximiza avantajul competitiv. De asemenea, include un studiu de caz practic, sfaturi practice privind utilizarea acestei analize și o extindere a modelului pentru a include agențiile guvernamentale.

Despre cele cinci forțe ale lui Porter: Dezvoltat în 1979 de profesorul Michael E. Porter de la Harvard, Porter's Five Forces este un instrument valoros pentru înțelegerea structurii competitive a unei anumite industrii. Ea se bazează pe observația că, întrucât toate întreprinderile se dezvoltă într-un mediu concurențial, diferențierea este esențială dacă societățile doresc să atragă și să păstreze clienții și să evite pierderea cotei de piață. În această carte, veți descoperi modul în care cele cinci forțe ale lui Porter vă pot ajuta afacerea, veți identifica variabilele care vă afectează industria și veți folosi descoperirile pentru a vă dezvolta și menține avantajul competitiv. O explicație clară a avantajelor și a posibilelor dezavantaje ale metodei, o discuție a unui studiu de caz practic și o introducere în modelele conexe vă oferă instrumentele de care aveți nevoie pentru a vă adapta abordarea la situația dumneavoastră.


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Product Details
  • ISBN-13: 9782808602228
  • Publisher: Bod Third Party Titles
  • Publisher Imprint: 50minutes.com
  • Height: 198 mm
  • No of Pages: 34
  • Spine Width: 2 mm
  • Weight: 41 gr
  • ISBN-10: 2808602227
  • Publisher Date: 20 Jan 2023
  • Binding: Paperback
  • Language: Romanian
  • Returnable: N
  • Sub Title: Înțelegeți forțele concurențiale și rămâneți în fața concurenței
  • Width: 129 mm


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