COMMAND YOUR MARKETS WITH CATEGORY-LEADING PRODUCTS Learn how to create a culture of world-class project management that always keeps you ahead of your competition.
Do your products enjoy category-leading margins and sustainable competitive advantage?
How much of your projects' inherent value are you truly identifying and delivering?
How accurately are your projects' fully-loaded costs and ROI being estimated and reported?
Convert these project costs into personal opportunity:
- 45% of projects have significant cost overruns
- 84% of projects fail to meet scheduled due dates
- 90% of project managers underestimate project size and complexity
- 99% of project objectives and deliverables focus on tasks and product features as opposed to customer benefits
Have you ever wondered why Apple Computer enjoys consistent outsize profit margins? How virtually every new product they introduce seizes top market share almost immediately after introduction? It isn't superior top-management strategy or creative industrial design that has made it the most valuable company on earth. From the original Macintosh computer through the iPod, iPhone, iPad, and Apple Watch, it's been a uniquely focused and disciplined culture of project management that has delivered consistent category winners.
For the first time, Category Killers reveals how Apple and other world-class companies stay ahead of their competition by producing consistent category-leading products. This essential reference guide outlines the unique methodology, tools, and organizational structure necessary to transform your project and overall company performance to compete at the top of its game. For project managers, product managers, and top executives, learn how to integrate all the necessary pieces for instilling a world-class culture of project and product management best practices.
For over twenty-five years, Reid Jenner has worked with Fortune 1000 organizations implementing project management best practices as a coach, consultant, and senior executive. Literally thousands of projects have experienced superior returns and exceptional product success after implementing his recommendations. Instead of charging $2,000 per day for ad hoc corporate engagement, he is now sharing his secrets in this integrated compendium for everyone's use.
New tools and techniques you'll learn:
- How to estimate and track your project's real return on investment
- How to identify and unlock all your project's true inherent value and deliver exceptional products
- How to identify and engage all the value-producing stakeholders for your project
- How to establish a compelling mission statement for your project
- How to establish the optimal level of detail for your project plan
- How to follow a rigorous step-by-step methodology for defining, planning, and executing your project
- How to use project management software to accurately record and report progress at every step in your project
- How to utilize project management coaches, facilitators, and trainers to optimize project performance
- How to build a culture of project management best practices across the organization
- How to measure project returns and evaluate which projects should be approved, funded, and discontinued within the organization's project portfolio
- How to identify and mitigate all risks inherent within your project
- How to elevate and fast-track your career as a project manager or project professional
BONUS: Includes a complete turn-key project plan for implementing the process within your projects and organization, with a link to a fully resource-loaded Microsoft Project file.
