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Categorical Statistics for Communication Research

Categorical Statistics for Communication Research

          
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About the Book

Categorical Statistics for CommunicationResearch presents scholars with a discipline-specific guide to categorical data analysis. The text blends necessary background information and formulas for statistical procedures with data analyses illustrating techniques such as log- linear modeling and logistic regression analysis.

  • Provides techniques for analyzing categorical data from a communication studies perspective
  • Provides an accessible presentation of techniques for analyzing categorical data for communication scholars and other social scientists working at the advanced undergraduate and graduate teaching levels
  • Illustrated with examples from different types of communication research such as health, political and sports communication and entertainment
  • Includes exercises at the end of each chapter and a companion website containing exercise answers and chapter-by-chapter PowerPoint slides

About the Author:

Bryan E. Denham is Professor of Communication at Clemson University. An expert on logistic regression and log-linear modeling, he has published articles on teaching empirical research methods and applying categorical statistics to social data in outlets such as the Journal of Communication, Journalism & Mass Communication Quarterly, Journalism & Mass Communication Educator, and the Journal of Risk Research. He has taught empirical methods at both the graduate and undergraduate levels and has frequently served as a resource for both faculty and students in the use of categorical statistics from areas such as health, political, and science communication.


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Product Details
  • ISBN-13: 9781119407201
  • Publisher: Wiley
  • Publisher Imprint: Wiley-Blackwell
  • Language: English
  • Returnable: Y
  • ISBN-10: 1119407206
  • Publisher Date: 06 Mar 2017
  • Binding: Online resource
  • No of Pages: 296


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