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Cases in Services Marketing

Cases in Services Marketing

          
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About the Book

The tertiary sector of the Indian economy?services sector?covers a wide gamut of activities like trading, banking and finance, infotainment, real estate, transportation, security, management and technical consultancy among several others. This book is a collection of case studies developed on different service providing firms like hotel, hair fixing, film processing, hospitals, etc. The book tries to cover all the facets of Services Marketing and can be used as a supplementary book along with any standard Services Marketing textbook. It can also be used as a core book to understand the different facets of service marketing in a very practical sense and in the Indian Context. The cases in this book are based on Medium and Small Service Enterprises. All the case studies are open ended, discussing business dilemmas that these organizations are facing. This book also includes cases written by different authors. An important case of this book is the case of Rambhai who runs a tea stall outside IIM-A. This particular case got a lot of media attention because of its uniqueness. This book will, therefore, help the students to get a practical insight into how the service firms manage their business.Table of ContentsCase 1: Prasad Film LaboratoriesCase 2: The Business of ?RBK?? A Role to be UnderstoodCase 3: Rama Varma ClubCase 4: Planet Health: The Next Big Battleground?Case 5: Hotel IndraprasthaCase 6: Gulf Gate Hair FixingCase 7: OLEE Beauty SaloonCase 8: Coconut Bay Beach ResortCase 9: Success Story of Koumudi Grameena NetralayaCase 10: CABEE ? Call Taxi ServiceCase 11: Cirus ComputersCase 12: Traveller?s Point: Bringing Life to Your Journey?Case 13: Kerala Institute of Medical SciencesCase 14: Professional Couriers ? A Franchisee Model of Service DeliveryCase 15: Madonna Ladies Collections and FootwearsCase 16: Sri Vinayaka Service StationCase 17: Rent A Car Services ? Paradise Tours


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Product Details
  • ISBN-13: 9788174468406
  • Publisher: Excel Books
  • Publisher Imprint: Excel Books
  • No of Pages: 104
  • ISBN-10: 8174468404
  • Publisher Date: 30 Sep 2010
  • Binding: Paperback


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