Excerpt from The Carolina Journal of Pharmacy, 1941, Vol. 22

The need for training in the field of distributive occupations is surprisingly great. In the fields of industry, production costs have been steadily declining because of more efficient methods and practices. But in the field of distribution the cost of doing business has increased 50% during the past 30 years. The Twentieth Century Fund, after exten sive research, states that 59c of the consumer dollar goes to pay the costs of distribution. This does not mean that retailers are getting rich. On the contrary there is a 100% turnover in retail business every ten years, because the business is not profitable or has failed. The problem of increasing the efficiency of selling and merchandising personnel is a most important one, particularly under modern conditions of shorter hours and higher wages, demands for increased and better service by the consumer, and increased taxes.

A customer comes into your drug store and says, Oh, I am getting the worst cold, and I ache all over, and I feel terrible. What can you give me to break it up? If he insisted on treating himself, would you suggest some certain remedy, or place several before him and let him make the selection himself? Why do some of the chain drug stores make it a rule to place the soda fountain against the outside wall and what are some of the departments of the drug store that may be grouped together to advantage? What would your answer be;l Which of the commonly used biological products sold in the drug store are used for active, and which for passive immunization? What are we to do about the thousands of new remedies? These and similar questions will be discussed by the instructor with the class once the program is actively under way in your section of the State.

The success of this program in North Carolina will be determined largely by the interest which you and your fellow pharmacist manifest in the work. The combined efforts and cooperation of North Carolina pharmacists will make a success of this program - are you willing to do your share? Write me as soon as possible giving me your per sonal reaction to this educational program designed to give you a wider outlook and a better understanding of many new developments in the field of pharmacy. - W. J. Smith.

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