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Cómo poner sus precios: Las estrategias de precio que funcionan

Cómo poner sus precios: Las estrategias de precio que funcionan

          
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About the Book

Este libro incluye una herramienta profesional de determinación y análisis de precio, en formato Excel. El nuevo enlace de descarga es este: https: //emprender.email/herramienta-precios.zip en lugar del que aparece en el libro.

En breve, se actualizarán las ediciones. Disculpen la inconveniencia.

¿Cómo establecer precios para sus productos que sean rentables y vendan? ¿Cómo hacerlo de manera sencilla en el mundo real, sin tediosos análisis o métodos imposibles de descifrar?

Con este material y la aplicación profesional de precios en formato Microsoft Excel que la acompaña (y que puede descargar desde el enlace que se proporciona en el libro), puede hacerlo, ya que está basado en lo que he visto que funciona en el mundo real de la pequeña empresa y se revelan los fascinantes aspectos del precio que el 99,99% de emprendedores desconoce.

La mayoría de emprendedores opta por poner el mismo precio que la competencia, o lo que es peor, uno algo más bajo que enseguida pone en peligro su rentabilidad y le obliga a luchar mucho para obtener muy poco. Esas tácticas inservibles derivan del desconocimiento de la realidad del precio y las estrategias a su alcance, algo que se comenta de manera fácil y sencilla en este volumen.

Con este producto conocerá

  • El método más sencillo y efectivo para determinar su precio de venta. Paso a paso y pudiendo además analizar instantáneamente los márgenes de beneficio y otras cifras clave con la herramienta profesional de precios en formato Excel.

  • Cuáles son las estrategias básicas de precio que todo emprendedor debería conocer.

  • Cuáles son las estrategias psicológicas de precio que el 99% de emprendedores desconoce y sin embargo determinan enormemente las ventas que tendremos. Se va a quedar con la boca abierta, se lo aseguro.

  • Casos de estudio reales y sorprendentes de estrategias de precio que permiten vender más.

  • Cómo poner un precio más caro y vender.

  • Qué es realmente el precio y su verdadero lugar en la decisión de compra.

  • Por qué bajar los precios es casi siempre la peor solución si se quiere vender más.

  • Cómo alterar el proceso de decisión de precios de un cliente con la gratuidad, la primacía, bundling u ordenamiento.

  • Cómo conseguir que se venda el producto más caro de todos los que le mostramos al cliente.

  • Cómo hacer promociones de precio que funcionen y cuáles son los elementos críticos que las hacen efectivas de verdad.

  • La verdad sobre las guerras de precio.

  • Y mucho más, como siempre explicado de maner sencilla y muy fácil.


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Product Details
  • ISBN-13: 9781533519542
  • Publisher: Createspace Independent Publishing Platform
  • Publisher Imprint: Createspace Independent Publishing Platform
  • Height: 203 mm
  • No of Pages: 138
  • Series Title: Spanish
  • Sub Title: Las estrategias de precio que funcionan
  • Width: 127 mm
  • ISBN-10: 1533519544
  • Publisher Date: 29 May 2016
  • Binding: Paperback
  • Language: Spanish
  • Returnable: N
  • Spine Width: 8 mm
  • Weight: 154 gr


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