In a marketplace where consumers are conditioned to tolerate-and accept-lies, deception, partial truths, and omission of facts, "let the buyer beware" has become stale advice from a bygone era.
The new key to survival, therefore, is training.
Helping customers regain control of the buying process and become informed and empowered shoppers, Buying Without Regrets follows in the vein of Robert Cialdini's Influence and is filled with concrete, readily applied strategies so that consumers have all the best C.A.R.D.S available to them-knowledge of costs, choosing alternatives, product research, decision-power, and control of scheduling. And, to protect those plans of action, skills like eliminating negative self-talk, buying contracts, behavioral rehearsal, and the use of cue words are laid out in simple step-by-step explanations.
Giving primary focus to "big ticket items"-the ones that produce the greatest amount of emotional and economic stress, Buying Without Regrets comforts, educates, and empowers the buyer by using the principles of cognitive behavior therapy to help put an end to the suffering, confusion, and aggravation thriving in the current marketplace.
About the Author: Bruce Coopersmith, EdD, a graduate from Temple University with a master's and doctorate in educational psychology, has been a licensed psychologist for thirty-eight years, and is a member of the American Psychological Association and the Financial Therapy Association. He was a post-doctoral fellow at Temple University Medical School. His clinical training has included supervision by Dr. Albert Ellis and Dr. Joseph Wolpe.
In addition to his accomplishments in Psychology, Coopersmith's career has also included involvement in the world of business as a successful entrepreneur, consultant, and salesman. He has been a senior group therapist for the Family Court of Philadelphia, and an assistant professor in Temple University's School of Social Administration, as well as a clinical instructor in the department of Psychiatry. Additionally, he has been a guest psychologist on radio and television programs, and his research has appeared in the Journal of Experimental Education.
