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Buying into the Regime: Grapes and Consumption in Cold War Chile and the United States

Buying into the Regime: Grapes and Consumption in Cold War Chile and the United States

          
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About the Book

Buying into the Regime is a transnational history of how Chilean grapes created new forms of consumption and labor politics in both the United States and Chile. After seizing power in 1973, Augusto Pinochet embraced neoliberalism, transforming Chile's economy. The country became the world's leading grape exporter. Heidi Tinsman traces the rise of Chile's fruit industry, examining how income from grape production enabled fruit workers, many of whom were women, to buy the commodities-appliances, clothing, cosmetics-flowing into Chile, and how this new consumerism influenced gender relations, as well as pro-democracy movements. Back in the United States, Chilean and U.S. businessmen aggressively marketed grapes as a wholesome snack. At the same time, the United Farm Workers and Chilean solidarity activists led parallel boycotts highlighting the use of pesticides and exploitation of labor in grape production. By the early-twenty-first century, Americans may have been better informed, but they were eating more grapes than ever.


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Product Details
  • ISBN-13: 9780822355359
  • Publisher: Duke University Press
  • Publisher Imprint: Duke University Press
  • Depth: 19
  • Language: English
  • Returnable: Y
  • Spine Width: 20 mm
  • Weight: 522 gr
  • ISBN-10: 0822355353
  • Publisher Date: 13 Jan 2014
  • Binding: Paperback
  • Height: 226 mm
  • No of Pages: 376
  • Series Title: American Encounters/Global Interactions
  • Sub Title: Grapes and Consumption in Cold War Chile and the United States
  • Width: 152 mm


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Buying into the Regime: Grapes and Consumption in Cold War Chile and the United States
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