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Businessplan über die Etablierung einer Paintballanlage

Businessplan über die Etablierung einer Paintballanlage

          
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About the Book

Projektarbeit aus dem Jahr 2012 im Fachbereich BWL - Unternehmensgründung, Start-ups, Businesspläne, Sprache: Deutsch, Abstract: Das Ziel ist es, eine Paintballhalle im Raum Osnabrück-Münster, zu etablieren. Die Halle liegt auf der halben Strecke zwischen Münster und Osnabrück. Das Gelände ist ca. 1800 m² und die Halle ca. 1100 m² groß. Die Halle verfügt über einen Schankbereich, Umkleiden, Duschen und Toiletten. Die Halle befindet sich in einem guten Zustand. Die zusätzliche Ausstattung werden wir für ein "Premium-"Angebot nutzen. Die Gründer der Kapitalgesellschaft, Herr 1 und Herr 2, spielen seit mehreren Jahren Paintball und wollen Ihr Hobby zum Beruf machen. Beide sind geschäftsführende Gesellschafter der Gesellschaft und kennen die Wünsche der Spieler, sowohl in Bezug auf ein Spielfeld, wie auch auf Ausrüstung. Herr 1 absolviert ein Duales Studium zum "Bachelor of Arts - Business Administration & IT" an einer privaten Hochschule. Er stellt den kaufmännischen Part der Geschäftsführung dar. Herr 2 ist bereits seit mehreren Jahren selbständig in diesem Sektor tätig und konnte viele Erfahrungen sammeln. Er stellt aufgrund seiner beruflichen Laufbahn und Fähigkeiten den technischen Part dar. Wir bieten unseren Kunden ein Erlebnis besonderer Art und richten die Halle nach deren Interessen und Wünschen ein. Unser Kunde steht an erster Stelle. Es wird die Durchschnittspreisstrategie praktiziert. Um das Angebot populär zu machen und möglichst viele Neukunden zu locken, werden anfangs Aktionen gestartet oder niedrigere Preise festgesetzt. Außerdem wird es preisintensivere "Premiumangebote" geben, die zusätzliche Einnahmen generieren werden. Es werden umfangreiche Werbemaßnahmen gestartet. Als wichtigstes Medium zur Informationsbeschaffung, ist das Internet besonders von Wichtigkeit. Zusätzlich werden Flyer den lokalen Zeitungen beigelegt. Die PKW der Geschäftsführer werden mit Werbeaufdrucken versehen. Herr 2 verfügt über die die Kontaktdaten von mehreren


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Product Details
  • ISBN-13: 9783656435976
  • Publisher: Grin Publishing
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 3 mm
  • Width: 152 mm
  • ISBN-10: 3656435979
  • Publisher Date: 22 Jun 2013
  • Height: 229 mm
  • No of Pages: 40
  • Series Title: German
  • Weight: 118 gr


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Businessplan über die Etablierung einer Paintballanlage
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Businessplan über die Etablierung einer Paintballanlage
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