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Businessplan zur Gründung einer Kindertagesstätte

Businessplan zur Gründung einer Kindertagesstätte

          
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About the Book

Studienarbeit aus dem Jahr 2012 im Fachbereich BWL - Unternehmensgründung, Start-ups, Businesspläne, Note: 1,0, Technische Universität München (Carl von Linde Akademie), Veranstaltung: Ökonomisches Denken, Sprache: Deutsch, Abstract: Das Geschäftskonzept beschreibt die Gründung einer Kindertagesstätte mit der Verankerung sozialer und ökologischer Leitbilder. Die Kindertagesstätte richtet sich primär an einkommensstarke, junge Familien aus gehobenem Bildungsniveau. Gleichzeitig ist eine Quote festgelegt, die es sozial benachteiligten Familien erlaubt, ihre Kinder umsonst in die Ganztagsbetreuung zu geben. Da es sich um eine Non-Profit-Organisation, also um eine Organisation ohne Gewinnabsicht handelt, werden Überschüsse zweckgebunden, wie z.B. für Weiterbildungsmaßnahmen der Kinderbetreuer oder eine Erhöhung der Förderquote sozial schwächer gestellter Kinder, verwendet. Die Management-Organisation ist einfach und mit flachen Hierarchien. Auf die Einstellung erfahrener Kinderbetreuer und Pädagogen wird Wert gelegt um eine hohe Betreuungsqualität zu erzielen. Diese bilden zugleich die Kernmannschaft des Teams. Durch den sozio-ökologischen Fokus und die soziale Durchmischung grenzt sich diese Kita von den kirchlich und staatlich angebotenen Betreuungsstätten deutlich ab und bildet die bisher vom Markt nicht angebotene Lücke zwischen Waldkindergarten und minimalistischer Kinderbetreuung* der staatlichen Einrichtungen. Damit ist ein deutliches Alleinstellungsmerkmal vorhanden, welches im dem betrachteten Teilraum auf eine hohe Nachfrage stößt. Bei der Standortwahl wurde ein strukturstarker Raum mit positiver demographischer Entwicklung gewählt. Zudem wurde darauf geachtet sowohl Kunden Zielgruppen, als auch die Gesellschaftsgruppe der sozialen Förderquote optimal zu erreichen. Dazu bietet der gewählte Standort, München Milbertshofen, den Vorteil, dass der Autor Sozialwissenschaftler * optimale Kenntnisse der sozio-ökonomischen Struktur des Teilraums hat. Gleiches gilt


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Product Details
  • ISBN-13: 9783656384656
  • Publisher: Grin Publishing
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 2 mm
  • Width: 152 mm
  • ISBN-10: 3656384657
  • Publisher Date: 14 Mar 2013
  • Height: 229 mm
  • No of Pages: 28
  • Series Title: German
  • Weight: 91 gr


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Businessplan zur Gründung einer Kindertagesstätte
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Businessplan zur Gründung einer Kindertagesstätte
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