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Businesschancen für Startup-Unternehmen im Bereich ASP-Lösungen für Klein- und Mittelbetriebe

Businesschancen für Startup-Unternehmen im Bereich ASP-Lösungen für Klein- und Mittelbetriebe

          
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About the Book

Inhaltsangabe: Einleitung: Vorweg sei festgehalten, dass zum Thema ASP insgesamt relativ wenig Literatur existiert. Die vorhandenen Arbeiten und Bücher widmen sich meist den technischen und juristischen Aspekten von ASP. Die vorliegende Arbeit beleuchtet primär die betriebswirtschaftliche Seite und untersucht Geschäftschancen und Umsetzungsmöglichkeiten aus Sicht eines ASP-Startup-Unternehmens. Die Prämisse des Startup-Charakters wurde bewusst gewählt, weil sie die neutralste Form darstellt. Sie ist für die Interpretation der vorliegenden Arbeit äußerst wichtig, da sich etliche Fragestellungen für existierende Unternehmen, die eine fundierte Stellung im Telekom-, Internet Service Provider- oder IT-Markt haben, anders darstellen würden. Insbesondere die Marktpositionierung und Wahl der richtigen Partner gestalten sich für Nicht-Startup-Unternehmen anders. Startup bedeutet in dieser Arbeit: - Es ist keine Rechenzentrum-Infrastruktur vorhanden. - Es ist kein bestehender Markt im ASP vorhanden. - Kapital muss großteils über Investoren aufgebracht werden. Der Schwerpunkt der Arbeit liegt im Aufzeigen von Möglichkeiten, wie am österreichischen Markt ein ASP-Startup gegründet werden und ein Businessplan dafür aussehen könnte. Die sehr wichtigen technischen und juristischen Fragen werden in der Arbeit erwähnt, aber nicht in der gleichen Tiefe ausgeführt wie die betriebswirtschaftlichen Aspekte. Ebenso wird nicht im Detail auf die unterschiedlichen Möglichkeiten der Finanzierung und Förderungen eingegangen. ASP (Application Service Providing) war im Zeitraum des e-Business-Hypes ein absolutes Modethema, um anschließend wiederum für tot erklärt zu werden. Insbesondere, wenn man das Schicksal einiger zu Hype-Zeiten hochgelobter ASP-Anbieter verfolgt, könnte man voreilig ableiten, dass ASP nicht marktfähig ist. Diese Arbeit möchte aus der Perspektive eines Startup-Unternehmens den Beweis antreten, dass der ASP-Anbieter-Markt durchaus ein interessanter Wachstumsmark


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Product Details
  • ISBN-13: 9783838685410
  • Publisher: Diplom.de
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 7 mm
  • Width: 148 mm
  • ISBN-10: 3838685415
  • Publisher Date: 13 Jan 2005
  • Height: 210 mm
  • No of Pages: 124
  • Series Title: German
  • Weight: 172 gr


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