Home > General > Business Storytelling For Dummies
27%
Business Storytelling For Dummies

Business Storytelling For Dummies

          
5
4
3
2
1

Out of Stock


Premium quality
Premium quality
Bookswagon upholds the quality by delivering untarnished books. Quality, services and satisfaction are everything for us!
Easy Return
Easy return
Not satisfied with this product! Keep it in original condition and packaging to avail easy return policy.
Certified product
Certified product
First impression is the last impression! Address the book’s certification page, ISBN, publisher’s name, copyright page and print quality.
Secure Checkout
Secure checkout
Security at its finest! Login, browse, purchase and pay, every step is safe and secured.
Money back guarantee
Money-back guarantee:
It’s all about customers! For any kind of bad experience with the product, get your actual amount back after returning the product.
On time delivery
On-time delivery
At your doorstep on time! Get this book delivered without any delay.
Notify me when this book is in stock
Add to Wishlist

About the Book

Savvy business leaders at all levels can harness the power of a good story to influence and motivate employees and effectively convey messages to buyers and investors. Stories tap into the imagination and translate sterile facts and stagnant case studies into exciting concepts listeners can identify with. Using business narrative also helps presenters speak from the heart, while encouraging innovation and getting new strategies and products launched. Business Storytelling for Dummies empowers readers to use storytelling techniques to connect with their audience and drive their business to new heights.

About the Author

Karen Dietz is the owner of Just Story It! based in San Diego, CA and a 25 year veteran in business consulting and leadership development. She trains leaders and companies to share their compelling stories for greater influence, uniting people in achieving dramatic new goals. Lori L. Silverman has worked with organizations across 20 industries on creating viable long-term strategies and successfully executing large organizational changes. She has keynoted at numerous conferences and appeared on more than 50 radio and TV shows to talk about using stories to achieve tangible business results.



Table of Contents:
Introduction Part I: Getting Started with Business Storytelling Chapter 1: The Scoop on Business Storytelling Chapter 2: The Why, What, How and Who of Business Storytelling Chapter 3: What Makes a Story a Story Chapter 4: Stories to Have in Your Hip Pocket Chapter 5: Listening: Hearing What Others Have to Say and Capturing It Part II: Moving People to Action: Creating Compelling Stories Chapter 6: Crafting a Story Chapter 7: Polishing a Story: Structure and Embellishments Chapter 8: What to Do About Data Chapter 9: Expanding and Contracting Your Story Part III: Sharing Stories for Maximum Value Chapter 10: Getting Comfortable Telling Stories Chapter 11: Moving Stories into Multiple Media Chapter 12: Incorporate Story in Your Organization Part IV: Tailoring Storytelling to Special Circumstances Chapter 13: Storytelling to Fund Your Passion Chapter 14: Storytelling in Marketing Chapter 15: Selling With Stories Chapter 16: Using Stories to Spark Change Part V: The Part of Tens Chapter 17: Ten Things You Should Never, Ever Do Chapter 18: Ten Storytelling Tips for Speakers Chapter 19: Ten (or so) Ways to Measure the Results of a Story Project Appendix: Real-Life Stories and a Template Index


Best Sellers



Product Details
  • ISBN-13: 9788126546657
  • Publisher: Wiley India Pvt Ltd
  • Binding: Paperback
  • No of Pages: 388
  • ISBN-10: 8126546654
  • Publisher Date: 2014
  • Language: ENGLISH

Related Categories

Similar Products

How would you rate your experience shopping for books on Bookswagon?

Add Photo
Add Photo

Customer Reviews

REVIEWS           
Click Here To Be The First to Review this Product
Business Storytelling For Dummies
Wiley India Pvt Ltd -
Business Storytelling For Dummies
Writing guidlines
We want to publish your review, so please:
  • keep your review on the product. Review's that defame author's character will be rejected.
  • Keep your review focused on the product.
  • Avoid writing about customer service. contact us instead if you have issue requiring immediate attention.
  • Refrain from mentioning competitors or the specific price you paid for the product.
  • Do not include any personally identifiable information, such as full names.

Business Storytelling For Dummies

Required fields are marked with *

Review Title*
Review
    Add Photo Add up to 6 photos
    Would you recommend this product to a friend?
    Tag this Book
    Read more
    Does your review contain spoilers?
    What type of reader best describes you?
    I agree to the terms & conditions
    You may receive emails regarding this submission. Any emails will include the ability to opt-out of future communications.

    CUSTOMER RATINGS AND REVIEWS AND QUESTIONS AND ANSWERS TERMS OF USE

    These Terms of Use govern your conduct associated with the Customer Ratings and Reviews and/or Questions and Answers service offered by Bookswagon (the "CRR Service").


    By submitting any content to Bookswagon, you guarantee that:
    • You are the sole author and owner of the intellectual property rights in the content;
    • All "moral rights" that you may have in such content have been voluntarily waived by you;
    • All content that you post is accurate;
    • You are at least 13 years old;
    • Use of the content you supply does not violate these Terms of Use and will not cause injury to any person or entity.
    You further agree that you may not submit any content:
    • That is known by you to be false, inaccurate or misleading;
    • That infringes any third party's copyright, patent, trademark, trade secret or other proprietary rights or rights of publicity or privacy;
    • That violates any law, statute, ordinance or regulation (including, but not limited to, those governing, consumer protection, unfair competition, anti-discrimination or false advertising);
    • That is, or may reasonably be considered to be, defamatory, libelous, hateful, racially or religiously biased or offensive, unlawfully threatening or unlawfully harassing to any individual, partnership or corporation;
    • For which you were compensated or granted any consideration by any unapproved third party;
    • That includes any information that references other websites, addresses, email addresses, contact information or phone numbers;
    • That contains any computer viruses, worms or other potentially damaging computer programs or files.
    You agree to indemnify and hold Bookswagon (and its officers, directors, agents, subsidiaries, joint ventures, employees and third-party service providers, including but not limited to Bazaarvoice, Inc.), harmless from all claims, demands, and damages (actual and consequential) of every kind and nature, known and unknown including reasonable attorneys' fees, arising out of a breach of your representations and warranties set forth above, or your violation of any law or the rights of a third party.


    For any content that you submit, you grant Bookswagon a perpetual, irrevocable, royalty-free, transferable right and license to use, copy, modify, delete in its entirety, adapt, publish, translate, create derivative works from and/or sell, transfer, and/or distribute such content and/or incorporate such content into any form, medium or technology throughout the world without compensation to you. Additionally,  Bookswagon may transfer or share any personal information that you submit with its third-party service providers, including but not limited to Bazaarvoice, Inc. in accordance with  Privacy Policy


    All content that you submit may be used at Bookswagon's sole discretion. Bookswagon reserves the right to change, condense, withhold publication, remove or delete any content on Bookswagon's website that Bookswagon deems, in its sole discretion, to violate the content guidelines or any other provision of these Terms of Use.  Bookswagon does not guarantee that you will have any recourse through Bookswagon to edit or delete any content you have submitted. Ratings and written comments are generally posted within two to four business days. However, Bookswagon reserves the right to remove or to refuse to post any submission to the extent authorized by law. You acknowledge that you, not Bookswagon, are responsible for the contents of your submission. None of the content that you submit shall be subject to any obligation of confidence on the part of Bookswagon, its agents, subsidiaries, affiliates, partners or third party service providers (including but not limited to Bazaarvoice, Inc.)and their respective directors, officers and employees.

    Accept

    New Arrivals



    Inspired by your browsing history


    Your review has been submitted!

    You've already reviewed this product!