Consider how the launch of 3G services in a less developed country with a less sophisticated telecommunications infrastructure may differ from a launch in a western developed county?The growth has 3G telecommunication service in less developed country risk for the companies involved, especially where new technological displace the technology which went before them, calling for ever increasing capital investment, and no chance of a return from customers until long after the initial investment has been made in new capacity. Mobile phone companies need to predict the less developed countries, such as Africa country which has how many people who need mobile phone usage whether Africa has high businessmen who can support place, promotion, people and service to assist mobile phone companies to launch 3G or 4G telecommunication service. I think mobile phone companies need to let Africa country people to know mobile phone 3G telecommunication service technology is as the key to a whole new world of mobile telephone in which the mobile phone would be positioned not just as a device for voice communication, but a vital business, leisure, and information tool. So, mobile phones can assist Africa people to communicate in any places conveniently. A less developed country is a planned economy, the government makes all decision for society. Producers only make what they are instructed to make. The main benefits are that most workers are employed and most people enjoy a similar basic lifestyle. The problems cause to launch 3G mobile telecommunication service include that a planned economy gives little capacity for development, so growth and investment is limited, the infrastructure is usually under-developed as government spends on other areas, such as defense, wages are state controlled, so people have less motivation to perform at higher levels, mobile charges are fixed by government, consumers often can't afford luxury products, such as computers or mobile pones which are taken for granted in developed countries. Otherwise, a western developed country is in market economies ( also known as free enterprise), the government's role is limited to providing legislation to protect businesses and consumers and making sure or organization restricts competition. It also provides essential services ( like policy defense) and ensures the developed country's money supply is stable .