This book provides unique insight into the world of business and sales with lessons that apply equally to individuals, small and medium sized companies, and large corporations. This book will assist anyone involved in sales and/or purchasing in both their professional and personal lives alike. This book is a MUST READ and contains valuable lessons and information readers will use EVERY DAY! Reviews include: The Business Of Sales will educate and inspire you, allowing the transforming of your thinking in a plethora of ways. Steve has written an easy-to-understand and easy-to-apply set of lessons, principals, and actions that can help you sale more than ever before.The Business Of Sales addresses critical elements in the sales process, including: -Marketing -Prospecting-Relationship Building-Value Proposition(s)-Call/Meeting Preparation-Needs Analysis-Presenting-Negotiating-Closing-References-Personal and Professional DevelopmentIt is wise to learn from experience, The Business Of Sales shares strategies and methodologies gained from more than twenty years of business and selling experience and success. Steve shares the lessons behind the battles of his business and sales adventures and the wisdom gained in the process through engaging and humorous stories.The Business Of Sales should be required reading for anyone desiring to build a more powerful business and product brand, sell more, sell faster, and achieve their business and sales objectives.This book is one of the books every salesperson should read! Steve's experience in the trenches of business and sales, allowed him to try, test, and prove methods that will differentiate your business and solution(s) and set you apart from other business/sellers. The Business Of Sales is one of the books every person should read!This is an enjoyable, complete and practical business and sales "how to" book that should be read by every person who wants a successful career. Steve has a unique way of encouraging you while helping to understand business and sales methods, buyer motivation, and selling strategies in a more productive and successful way.The Business Of Sales will "Uncloak The Mysteries" of the sales process. Steve's lessons will provide you wisdom along with clues to assist in solving these mysteries!