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Business Model You: A One-Page Method for Reinventing Your Career

Business Model You: A One-Page Method for Reinventing Your Career

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GLOBAL HIT-Finally, a book that shows you how to replace career uncertainty with career confidence, step-by-step

Before they make important decisions, entrepreneurs, scientists, and other professionals maximize results and minimize risk by testing future scenarios using models. Now you, too, can use models to test career decisions: with the single-page visual method that's already helping hundreds of thousands of professionals worldwide.

Careers were complicated enough before explosive changes swept the world, igniting even greater complexity and triggering uncertainty--along with hidden opportunities. All of this compels professionals to reinvent how they work. But how?

The key is to draw a visual "picture" of your work--a model--that quickly gives you an entirely new understanding of what your work means to employers, customers, colleagues--and you. This model instantly triggers new insights and identifies next career moves you can make with confidence.

Readers of the first edition of Business Model You will find this all-new, full-color book deepens their understanding of the method with new tools and techniques including the Work Model Canvas, Outward Focus, Third Objects, The Three Questions, the "Passion" Myth, the Valuable Work Detector, and Reasons to Choose You. Examples covering 50 occupations in both commercial and not-for-profit sectors are features, all alphabetically indexed at the front of the book.

A global hit available in 20 languages, Business Model You pioneered the model-based approach to work reinvention that's been adopted for use by thousands of corporations, universities, and not-for-proit organizations worldwide. Want to replace career uncertainty with career confidence? Reinvent the most important model of all: Business Model You.

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About the Book

A one-page tool to reinvent yourself and your career

The global bestseller Business Model Generation introduced a unique visual way to summarize and creatively brainstorm any business or product idea on a single sheet of paper. Business Model You uses the same powerful one-page tool to teach readers how to draw personal business models, which reveal new ways their skills can be adapted to the changing needs of the marketplace to reveal new, more satisfying, career and life possibilities. Produced by the same team that created Business Model Generation, this book is based on the Business Model Canvas methodology, which has quickly emerged as the world's leading business model description and innovation technique.

This book shows readers how to:

  • Understand business model thinking and diagram their current personal business model
  • Understand the value of their skills in the marketplace and define their purpose
  • Articulate a vision for change
  • Create a new personal business model harmonized with that vision, and most important, test and implement the new model

When you implement the one-page tool from Business Model You, you create a game-changing business model for your life and career.


About the Author: Tim Clark is a professor of business, multimillionaire entrepreneur and author. He was editor of the international bestseller Business Model Generation. As a psychology major at Stanford University, Clark developed a keen interest in vocational counseling. Following the sale of his latest company, Clark devoted himself exclusively to teaching and writing, focusing on his entrepreneurship for everyone approach to personal career development.

Alexander Osterwalder, PhD is an international speaker, workshop facilitator and strategy consultant. He writes a popular blog on business model innovation at www.businessmodelalchemist.com.

Yves Pigneur, PhD, is a professor of business at the University of Lausanne, Switzerland.


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Product Details
  • ISBN-13: 9781118156315
  • Publisher: Wiley
  • Publisher Imprint: Wiley
  • Depth: 25
  • Height: 185 mm
  • No of Pages: 256
  • Series Title: English
  • Sub Title: A One-Page Method For Reinventing Your Career
  • Width: 239 mm
  • ISBN-10: 1118156315
  • Publisher Date: 27 Mar 2012
  • Binding: Paperback
  • Edition: Original
  • Language: English
  • Returnable: Y
  • Spine Width: 15 mm
  • Weight: 544 gr


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