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Business Model Canvas. Eine Fallstudie zu Netflix und Hulu

Business Model Canvas. Eine Fallstudie zu Netflix und Hulu

          
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About the Book

Studienarbeit aus dem Jahr 2019 im Fachbereich BWL - Unternehmensgründung, Start-ups, Businesspläne, Note: 1,3, Internationale Fachhochschule Bad Honnef - Bonn, Sprache: Deutsch, Abstract: Im Zuge dieser Arbeit sollen zuerst jeweils zwei Geschäftsmodelle von Video-Streaming-Plattformen sowie Onlineshops für Musik analysiert und mithilfe des Business Model Canvas dargestellt werden. Darauf aufbauend soll der Geschäftsbereich Musikfilm/Musicals des Unternehmens Limitless in Form von digitalen Angeboten weiterentwickelt werden. Besonderes Augenmerk wird hierbei auf die Wertemechanik und Wertearchitektur des Geschäftsmodells gelegt. Im darauffolgenden Kapitel wird die Geschäftsstrategie definiert, in der die Planung, Kalkulation und Investitionsplanung thematisiert wird. Das Streamen von Videos und Musik als digitales Geschäfts Model hat sich längst durchgesetzt und verspricht den Unternehmen Umsätze in Milliarden Höhe. Steve Jobs bezeichnete 2003 die Eröffnung des iTunes Music Stores als "ein Wendepunkt in die Geschichte der Musik-Industrie. Es ist absolut wegweisend. Ich kann es nicht hoch genug einschätzen!". Die digitale Revolution und der damit einhergehende Anstieg von Online-Musik-Tauschbörsen hebelte in kürzester Zeit die gängigen Vertriebswege der Musik-Labels aus und konfrontierte die Musik Industrie mit einbrechenden Umsätzen. Apple etablierte in dieser Zeit ein erfolgreiches Geschäftsmodell für den Vertrieb von digitaler Musik.


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Product Details
  • ISBN-13: 9783346557452
  • Publisher: Bod Third Party Titles
  • Publisher Imprint: Grin Verlag
  • Height: 210 mm
  • No of Pages: 20
  • Spine Width: 1 mm
  • Width: 148 mm
  • ISBN-10: 3346557456
  • Publisher Date: 19 Jan 2022
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Weight: 41 gr


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