The Business Growth Secrets Book Series is written to help companies realize continuous, aggressive sales and profit growth. All materials presented in these books have been tested countless times through the author's own growth planning consulting experiences with scores of major firms. (See Author profile, below.)
Each book in the series is fast-moving and easy to read, featuring short, single-concept chapters, accompanied by many cartoons that bring to life the principles as they are presented. To build and maintain interest, the various concepts and processes detailed in the book series are presented in actual Account Marketing scenarios that include a cast of fun characters introduced and followed along the way, providing a lively and entertaining storyline.
The series starts (Books 1-4) with concepts, frameworks and practical planning perspectives that together provide the base necessary for any firm desiring to get on a consistent growth path.
The series then moves on (Books 5-6) to pursue the commonsense notion that sales and profit growth are achieved one profitable sale at a time. Here enters Solution Selling(R) - an ultra-effective selling system used for training more than a million sales professionals in large and small companies around the globe. The books in this section provide a hands-on review of all the details of the Solution Selling(R) process, with the author's own interpretation and extensions.
The final books in the series (Books 7-8) overlay the selling processes covered in the earlier books in the series with negotiating principles and a sales management system that enable the conversion of one profitable sale at a time into consistent, aggressive, long-term sales and profit growth.
Combining the planning perspectives clearly laid out in the early books in the series with the detailed selling process and sales management system outlined in the latter books ultimately yields an effective, proven formula for achieving the goal of continuous growth of sales and profits.
Author's Profile.
John A. Weber (Ph.D., University of Wisconsin), is Emeritus Professor of Marketing at the University of Notre Dame where he taught for decades, only recently retiring. He has published over seventy articles, monographs, books, and computers programs on planning corporate growth.
John has worked with hundreds of major firms - among them more than thirty Fortune 500 companies - helping them to identify and pursue new sales and profit growth opportunities. Corporate clients have included General Electric, AT&T, IBM, 3M, Xerox, Bristol-Myers, International Paper, Bell South, Miles Labs, Pioneer Seed, Honeywell, Mastic, Nekoosa, Bradley, Thomaston Mills, Kellogg, Certainteed, Uniroyal, Whirlpool, American Greetings, Square D, Cabot, Richards Medical, Continental Can (JSC/CCA), Camshaft Machine, Adria Labs, Jeld-Wen, Dukane, Gould, Hammermill, Sears, Federal Express, and many other companies manufacturing and marketing a wide range of industrial and consumer products and services.
Professor Weber is a certified instructor of Solution Selling(R). In addition to his own extensive material on planning corporate growth, the Business Growth Secrets Book Series integrates his interpretation & expansion of the Solution Selling(R) system - with SPI's approval, but without SPI's carte blanche endorsement of all the specifics of his professional interpretation and expansion.