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Business Essentials

Business Essentials

          
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About the Book

Geared for an Introduction to Business course. This best-selling text continues to present a briefer, no-nonsense approach to the fundamentals of business which spans the range of all functional areas - management, marketing, operations, accounting, information systems, finance, and legal studies. *New organization: Streamlines content into 16 chapters divided into 6 parts with 2 appendices. *Crafting Your Business Plan Exercises: Chapter-ending exercises apply chapter material to the task of developing a business plan. Students are encouraged first to examine sample plans and then to personalize their own plans using the Windows-based Business Plan Pro software. *PHLIP/CW companion website: Includes an Interactive Study Guide, Current Events Articles with discussion questions, Student Study Hall, Career Center, Writing Center, Research Center, and Ask the Tutor. *Two Part-Opening Chapter Case Vignettes: Open and close each chapter. The chapter-opening vignette introduces a current real-world business situation involving the content and issues that follow in the chapter. The chapter-closing vignette tells the rest of the story, poses questions for discussion, and leads into the chapter material. *Building Your Business Skills: Included in the end-of-chapter material, these exercises are specifically designed to foster in-depth involvement and problem-solving skills and follow the SCANS (Secretary of Labors Commission of Achieving Necessary Skills) requirements.

Table of Contents:
I. INTRODUCING THE CONTEMPORARY BUSINESS ENVIRONMENT. 1. Understanding the U.S. Business System. 2. Conducting Business in the United States. 3. Understanding the Global Context of Business. 4. Conducting Business Ethically and Responsibly. II. UNDERSTANDING THE BUSINESS OF MANAGING. 5. Managing the Business Enterprise. 6. Organizing the Business Enterprise. 7. Understanding Entrepreneurship and the Small Business. III. UNDERSTANDING PEOPLE IN ORGANIZATIONS. 8. Motivating, Satisfying, and Leading Employees. 9. Managing Human Resources and Labor Relations. IV. UNDERSTANDING PRINCIPLES OF MARKETING. 10. Understanding Marketing Processes and Consumer Behavior. 11. Developing and Pricing Products. 12. Promoting and Distributing Products. V. MANAGING OPERATIONS AND INFORMATION. 13. Managing Production and Improving Quality. 14. Understanding Accounting and Information Systems. VI. UNDERSTANDING FINANCIAL ISSUES. 15. Understanding Money and Banking. 16. Understanding Securities and Investments. Appendix I: Financial and Risk Management. Appendix II: Understanding the Legal Context of Business.


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Product Details
  • ISBN-13: 9780130842558
  • Publisher: Pearson Education (US)
  • Publisher Imprint: Pearson
  • Height: 275 mm
  • No of Pages: 544
  • Spine Width: 20 mm
  • Width: 215 mm
  • ISBN-10: 0130842559
  • Publisher Date: 04 May 2000
  • Binding: Paperback
  • Language: English
  • Returnable: Y
  • Weight: 1050 gr


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