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Business con la Cina: Come Fare Affari con il Made in China e l'Import Export

Business con la Cina: Come Fare Affari con il Made in China e l'Import Export

          
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About the Book


All'interno di questo libro scoprirai:

COSA VUOL DIRE INVESTIRE IN CINA
Come scacciare i pregiudizi comuni sulla realtà cinese.
Come funziona il sistema di interscambio della Cina e quali vantaggi comporta.
Quali sono i motivi del fallimento di alcune aziende italiane in Cina e come evitarli.
Come capire quando e se l'investimento in Cina è giusto per la tua azienda.
Quali sono le azioni preliminari da intraprendere per avere successo in Cina.

COME CONOSCERE LA CINA E I SUOI MECCANISMI
L'importanza di conoscere il background economico e culturale per fare affari in Cina.
Come agevolare le tue attività attraverso la conoscenza del sistema politico vigente.
Come selezionare l'interprete giusto per fare buoni affari con partner cinesi.
Come considerare il reale peso delle aziende statali nell'economia cinese.

COME INIZIARE A FARE BUSINESS IN CINA
Con quale spirito e stato d'animo è meglio affrontare il mercato cinese.
Come preparare al meglio il primo viaggio in Cina.
Conoscere le strategie di negoziazione dei cinesi per concludere affari vantaggiosi.
In che modo i cinesi prendono decisioni durante la negoziazione.
Qual è il modo più efficace per introdursi nel mercato cinese.
Come scegliere la giusta location sul territorio.

COME ACQUISTARE UN PRODOTTO DALLA CINA
Conoscere le percentuali con cui l'industria cinese è presente sul mercato mondiale.
Quali sono i punti critici legati all'acquisto di prodotti in Cina.
In che modo e con quali caratteristiche una società di trading può operare con successo in Cina.
Come fare per ricercare direttamente sul posto un produttore cinese serio.
Quali sono i due problemi di fornitura più diffusi sul territorio cinese.

COME VENDERE IL TUO PRODOTTO IN CINA
Saper interpretare il mercato cinese per non crearsi false aspettative di business.
Analizzare cosa guida il mercato interno cinese per riuscire ad affermarsi.
Come variano le tendenze e le abitudini al consumo della popolazione cinese.
L'importanza del rapporto personale ai fini della vendita o della chiusura di una transazione.
Quali sono i tre fattori principali di successo per la vendita in Cina.

QUALI SONO LE PROCEDURE PER INIZIARE A PRODURRE IN CINA
Come valutare correttamente il vantaggio dei costi di produzione in Cina.
Quali sono i tre parametri di valutazione per la scelta della location del proprio business.
Conoscere le regole per la costruzione di una fabbrica in Cina.
Quali sono i punti chiave per fidelizzare i lavoratori cinesi e ottimizzare la loro produttività.
Quali sono gli aspetti da considerare nella formazione degli operai cinesi.

COME COSTRUIRE SOLIDE RELAZIONI DI BUSINESS
Quale concetto fondamentale si nasconde dietro la parola Guan Xi.
Quali sono i punti più importanti nel Guan Xi per trattare al meglio con i cinesi.
In che modo il Guan Xi può presentare grosse limitazioni al proprio business.
Saper testare l'affidabilità di un contatto cinese per le trattative future.
Conoscere gli elementi fondamentali dell'etichetta di business in Cina.


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Product Details
  • ISBN-13: 9788861742314
  • Publisher: Bruno Editore
  • Publisher Imprint: Bruno Editore
  • Height: 229 mm
  • No of Pages: 314
  • Spine Width: 17 mm
  • Weight: 421 gr
  • ISBN-10: 8861742319
  • Publisher Date: 07 Oct 2019
  • Binding: Paperback
  • Language: Italian
  • Returnable: N
  • Sub Title: Come Fare Affari con il Made in China e l'Import Export
  • Width: 152 mm


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