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Business Communication Strategies

Business Communication Strategies

          
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About the Book

"Why business communication strategies? Because communication is a battle. A battle for the communicatee's heart and mind. Dr Monippally introduces you to the strategies you ought to adopt if you want to communicate effectively and get ahead in the corporate world. It is full of practical tips presented in an engaging, conversational style, richly illustrated with humourours anecdotes and cartoons. These are some of the tough questions Dr Monippally answers lucidly. * Why do we misunderstand one another? * What makes communicating with foreigners risky? * How can we extract maximum advantage out of telephoning and teleconferencing? * How can we make our letters, memos and e-mails smart and readable? * Why do many well-prepared presentations fail to click? * How should we write reports that command respect and proposals that persuade? Professor Monippally has enlivened the book not only through his expertise but also through telling examples, cartoons and graphs. Prof Pradip N Khandwalla from the forword"

About The Author
Matthukutty Monippally Professor, Communications Area, Indian Institute of Management,Ahmedabad. Earlier he was with Central Institute of English and Foreign Languages, Hyderabad. He has received his Ph D in Languages and Communication from University of Manchester, UK in 1983. He has taught in India and abroad for over twenty years. He was the lead author of Business and Technical Writing in English, a course book commissioned by IBM, Bangalore, in 1999 for their exclusive use in India and abroad. He was the lead author of Effective Communication for Sales Executives. It was commissioned by NIS Sparta, New Delhi in 1998 for their exclusive use all over India. He regularly conducts business communication workshops for middle and senior managers. He has conducted such training workshops with organizations like MICO, Bosch, Morgan Stanley, Reuters India, Intergraph India, ICICI Bank, IDBI, Baan Infosystems, and Tata Autocomp Systems.

Table Of Contents
Part-I: The Business of Communicating

    • The Innards of Communication
    • Seven Communication Roadblocks
    • Communicating Across Cultures
Part-II: The Spoken Mode
    • Listening: The Mother of all Speaking
    • Telephoning and Teleconferencing
    • Effective Business Presentations
    • Meetings without Yawns
Part-III: The Written Mode
    • The Body Language of Business Letters
    • Business Letters ?the Winning Tone
    • Smart E-mail
    • Reports that Command Respect
    • Persuasive Proposals



Product Details
  • ISBN-13: 9780070435773
  • Publisher: Tata Mcgraw Hill
  • Publisher Imprint: Tata Mcgraw Hill
  • Edition: 1
  • No of Pages: 272
  • ISBN-10: 0070435774
  • Publisher Date: 2001
  • Binding: Paperback
  • Language: English
  • Weight: 500 gr

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