About the Book

This is a comprehensive textbook designed especially for management students. The uniqueness of this book lies in the way it approaches the subject of business communication - it follows a practice-oriented approach to explain the core concepts of business communication with the help of real-life case situations, examples, exhibits, etc. The book targets to set the mental faculty of students to motion into dealing with day-to-day communication challenges through rigorous, innovative and interesting activities like diagnostic surveys, simulations, role plays, reflection journals, case studies, video cases, etc.

About the Author

Dr Shalini Kalia has more than 12 years of teaching experience with management institutes of repute and is currently working as Associate Professor and Area Chairperson-Business Communication with Institute of Management Technology, Ghaziabad. She has been invited for teaching assignments by prestigious management institutes including E M Normandie (France), IMT Dubai among others. Her teaching, training, research and consulting interests include Business Communication, Cross-Cultural Communication, Soft Skills, Personality Development, Corporate Etiquette, etc. She has been actively involved in Executive Learning and Development (ELD) and has conducted workshops in various domains of business communication. She is trained to administer ‘Thomas Personal Profile Analysis and its related instruments’ Dr Shailja Agarwal, an Associate Professor with Institute of Management Technology, Ghaziabad, brings with her a rich experience of teaching, research, executive training and administration. She has organised and conducted management training programs for more than 50 organisations till date, some of them being DRDO, MicroSave, NIIT, HDFC, etc.

Table of Contents:
Chapter 1 Understanding Business Communication 1.1 Communication at Workplace 1.2 Understanding Communication 1.3 Classification of Communication 1.4 Communication Challenges 1.5 Good Communication Gateways: The 7 Cs of Communication Chapter 2 Interpersonal Communication 2.1 Communication in Work Teams 2.2 Listening Skills 2.3 Giving and Receiving Feedback 2.4 Building Effective Teams and Team Work 2.5 Handling Conflict 2.6 Negotiating Effectively Chapter 3 Designing and Delivering Oral Presentations 3.1 Challenges in Professional Presentations 3.2 Process of Making Effective Presentations 3.3 Collaborative Presentations 3.4 Online Presentations 3.5 Presenting to a Culturally Diverse Audience Chapter 4 Fundamentals of Business Writing 4.1 Introduction 4.2 ABC3 Model of Writing Chapter 5 Drafting Business Messages 5.1 Introduction 5.2 Understanding Your Communication Context 5.3 Deciding on the Communication Objectives and the Plan of Writing 5.4 Routine and Positive Messages 5.5 Negative Messages 5.6 Persuasive Messages Chapter 6 Writing Effective Reports 6.1 Importance of Report Writing at Workplace 6.2 Types of Reports 6.3 Process of Report Writing 6.4 Writing an Informal Report 6.5 Writing a Formal Report 6.6 Use of Appropriate Mechanics in Drafting a Business Report Chapter 7 Cross-Cultural Communication 7.1 Cross-Cultural Communication at Workplace 7.2 Culture Defined 7.3 Dimensions of Culture 7.4 Challenges of Cross-Cultural Communication 7.5 Understanding Cross-Cultural Communication Complexities 7.6 Improving Cross-Cultural Communication Skills at Workplace Chapter 8 Communicating Through Technology 8.1 Introduction 8.2 Classification of Technological Tools for Communication 8.3 Major Technological Tools 8.4 Effective Use of Technology for Communication 8.5 Communicating Through Social Media 8.6 Communicating in Virtual Teams Chapter 9 Employment Communication 9.1 Employment Process 9.2 Setting Goals 9.3 Understanding Employers’ Mindset towards the Employment Process 9.4 Organizing Your Approach to the Employment Process 9.5 Drafting Résumés and Other Employment Messages 9.6 Drafting Application Letters 9.7 Handling Group Discussions 9.8 Handling Interviews 9.9 Drafting Post-Interview Employment Messages Conclusion Concept-Based Questions Critical Thinking Questions Simulation Video Analysis Picture Analysis Case Study Reflection Sheet Analysis of Diagnostic Survey: How Good Are Your Employment Communication Skills? Index