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Business Communication (P.B.)

Business Communication (P.B.)

          
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About the Book

This book is a fresh attempt at discussing the nature and essential components of business communication which different types of business correspondence along with intra-organizational and external communication respectively also discusses the art of essay writing and contains some essays on important economic and commercial topics. Some examinations have a compulsory question asking the candidates to write an essay that is a significant communication event. It is expected to be of particular use to students preparing for B.Com, B.B.A/B.B.M., M.B.A., Foundation Course of Institute of Company Secretaries of India and all others preparing for business qualifications.

About the Author
Dr. Vikas Arora, a motivational educator and trainer is a Director of Himalayan Institute of Management, at Kala in Ambala. His professional experience is more than 15 years and he is specialized himself in marketing, international marketing and business communications. He has trained more more than 50,000 students till date. He is also a guest faculty in more than 60 professional Colleges/Institutes and traveled all over the world several times i.e. more than 12 Countries. His basic qualifications are M.B.A, Ph.d, Post graduate Diploma in Advertising & journalism (PGDAJ), and post graduate diploma in Import & Export (PGDIE).
Dr. Sheetal Khanka is a faculty in the area of Business Communication with University of Petroleum and Energy Studies, Dehradun, she has done research in the area of Knowledge Management, post graduate in business administration (Human Resource Management) and graduate in Psychology and Economics. She has over 6 years of experience in academics and has written several research papers in the areas of Knowledge Management and Human Resource Management. She has conducted workshops and training programs in the area of personality development, team building and Leadership skills and has also done a consultancy research assignment. She has been the convener of Nation HR Seminar 2007 HR: Leveraged Solution for Organizational Issues.
Dr. (Ms.) Pallavi Thakur (M.A. English, Gold Medallist, Ph.D., IIT Roorkee) is a senior lecturer of English with College of Engineering Roorkee where she teaches Professional Communication and Technical Writing. She has also taught at IIT Roorkee to graduate and post-graduate students. As a keen researcher she has published eleven papers in various national and international journals, conferences and books. She has also delivered lectures on Business communication and Technical Writing for UGC-ECE programmes which are broadcasted on Doordarshan. Presently she is working on Canadian Literature and is guiding M.Phil dissertations. She is specialized in feminism and Ango-Indian Literature.


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Product Details
  • ISBN-13: 9788182202887
  • Publisher: Global Vision Publishing House
  • Publisher Imprint: Global Vision Publishing House
  • ISBN-10: 8182202884
  • Publisher Date: 2010

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