The book aims at preparing students for effective communication at the workplace by focusing on how to communicate in business situations - how to recognize the techniques that help in communicating a message accurately, how to handle intercultural situations that require thoughtful communication, how to use appropriate words and an effective tone for writing effectively and so on. In a nutshell, the fourth edition builds on the strengths of the first three editions and provides a more comprehensive coverage with rich illustrations, practical guidelines and a more reader-friendly design.Features1. 2 new chapters ?Theatre Technique for Effective Communication and Personality Development? and ?Communication for Effective Marketing? have been incorporated.2. 20 chapter-opening ?Communication at Work? vignettes that provide a snapshot of key issues have been addressed in each chapter.3. Over 150 examples and exhibits of everyday written business communication have been included in all the chapters.4. Over 20 case studies have been provided to help students analyze the various issues related to business communication.Table of ContentsPART I: COMMUNICATION SKILLSCH 1: Profile of an Effective CommunicatorCH 2: Theatre Technique for Effective Communication and Personality DevelopmentCH 3: Reading SkillsCH 4: Speaking SkillsCH 5: Conversation SkillsCH 6: Listening SkillsCH 7: Non-verbal SkillsCH 8: Writing SkillsPART II: BUSINESS COMMUNICATIONCH 9: Nature and Process of CommunicationCH 10: Organizational CommunicationCH 11: Cross-Cultural CommunicationCH 12: Business Letters, Memos and E-mailsCH 13: Social MediaCH 14: Business ReportsCH 15: Effective PresentationsCH 16: Business EtiquettePART III: STRUCTURED APPLICATIONSCH 17: Communication for Effective MarketingCH 18: Communication for Effective NegotiationsCH 19: Communication for Conflict ManagementCH 20: Communication for EmploymentCH 21: Written Analysis of CasesCH 22: Summer Project Report. About the Author (Late) Dr. P. D. Chaturvedi, former Professor of English and Head of the Department of Languages at Birla Institute of Technology and Science (BITS), Pilani had been an advisor to DAV Institute of Management, Faridabad, and Apeejay School of Management, Delhi.Dr. Mukesh Chaturvedi, Senior Consultant and Founder Partner, PDC Educational Services, has been with MDI Gurgaon; XLRI Jamshedpur; and BITS, Pilani.
