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Home > Technology & Engineering > Mechanical engineering & materials > Mechanical engineering > Tribology (friction & lubrication) > Business Communication : Making Connections in a Digital World 11th Edition
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Business Communication : Making Connections in a Digital World 11th Edition

Business Communication : Making Connections in a Digital World 11th Edition

          
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About the Book

Business Communication  provides both student and instructor with all the tools needed to navigate through the complexity of the modern business communication environment. At their disposal, teachers have access to an online Tools & Techniques Blog that continually keeps them abreast of the latest research and developments in the field while providing a host of teaching materials. Business Communication attends to the dynamic, fast-paced, and ever-changing means by which business communication occurs by being the most technologically current and pedagogically effective book.

Salient Features

  • Enhanced communication model ? adapted to achieving business related goals through communication
  • Expanded section on proposals ? covering different purposes, types, and strategies of proposals
  • Focus on technology ? virtual presentations, text messages, blogs, and web-based applications
  • TABLE OF CONTENTS

  • Part One: Introduction
    1. Communication in the Workplace

    Part Two: Fundamentals of Business Writing
    2. Adaptation and the Selection of Words
    3. Construction of Clear Sentences and Paragraphs
    4. Writing for Effect

    Part Three: Basic Patterns of Business Messages
    5. The Writing Process and an Introduction to Business Messages
    6. Directness in Good-news and Neutral Messages
    7. Indirectness in Bad-news Messages
    8. Indirectness in Persuasive Messages
    9. Strategies in the Job-search Process

    Part Four: Fundamentals of Report Writing
    10. Basics of Report Writing
    11. Report Structure: The Shorter Forms
    12. Long, Formal Reports
    13. Graphics

    Part Five: Other Forms of Business Communication
    14. Informal Oral Communication
    15. Public Speaking and Oral Reporting

    Part Six: Cross-Cultural, Correctness, Technology, Research
    16. Techniques of Cross-cultural Communication
    17. Correctness of Communication
    18. Technology-enabled Communication
    19. Business Research Methods

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Product Details
  • ISBN-13: 9780070146808
  • Publisher Date: 2009
  • Binding: PAPERBACK
  • No of Pages: 748
  • ISBN-10: 0070146802
  • Publisher Imprint: Times Group Books
  • Language: ENGLISH
  • Weight: 850 gr

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