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The Business of Belief

The Business of Belief

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About the Book

In this thought-provoking and entertaining book, Tom Asacker, author of Sandbox Wisdom and A Clear Eye for Branding, pulls back the curtain on the workings of the mind and reveals the hidden logic to motivating behavior, both in ourselves and in others. Whether you are launching a new brand or marketing campaign, selling products and services, coaching individuals or leading a team, this book will shatter your assumptions about leadership and the art of
influence, and give you the invaluable insights required to understand and move others. The Business of Belief is Tom Asacker’s most
compelling—and important—book yet. It will fundamentally change the way you think about your work and your life. Use it as your companion and
as a guide in this fast-paced world overwhelmed by complexity and choice. The next big idea in business is BELIEF.

About the Author

Tom Asacker writes and teaches about radically new practices and ideas for marketplace success in times of uncertainty and change. He is the author of six groundbreaking books that redefine business for the new millennium. A popular speaker, Tom has lectured on marketing, innovation, and marketplace trends to corporate, association, and university audiences around the world. As an independent business consultant, he’s advised start-up ventures, NPOs, and Fortune 500 companies on innovation, emerging trends, and strategic communication and brand development. Prior to his role as a writer, professional speaker and corporate catalyst, Tom was an agitator in management posts at GE and throughout his entrepreneurial endeavours as founder of a strategic brand consultancy, owner of an electronics manufacturing firm, and co-founder and CEO of a medical device company.


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Product Details
  • ISBN-13: 9789384030964
  • Publisher: Westland
  • Publisher Imprint: Westland
  • Language: English
  • ISBN-10: 9384030961
  • Publisher Date: February, 2015
  • Binding: Paperback
  • No of Pages: 136

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    BoxerLover2 - 5 Days ago
    A Thrilling But Totally Believable Murder Mystery

    Read this in one evening. I had planned to do other things with my day, but it was impossible to put down. Every time I tried, I was drawn back to it in less than 5 minutes. I sobbed my eyes out the entire last 100 pages. Highly recommend!

    BoxerLover2 - 5 Days ago
    A Thrilling But Totally Believable Murder Mystery

    Read this in one evening. I had planned to do other things with my day, but it was impossible to put down. Every time I tried, I was drawn back to it in less than 5 minutes. I sobbed my eyes out the entire last 100 pages. Highly recommend!


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