Sponsored by PCPS and the Association for Accounting Marketing
Whether your firm is getting back into the full swing of marketing and you are looking for some new ideas to jumpstart your sales efforts, or you are getting serious about business development for the first time, this book is designed for you. Its purpose is to inspire, teach, and provide you with practical insight to help build results-oriented marketing and sales programs in your organization.
Bull's-Eye is a collaboration of 37 of the industry's most successful marketing and sales minds. Collectively these gifted professionals have served as pioneering practitioners inside the profession, and as outside advisors and thought leaders for hundreds, even thousands of CPAs and their firms. They give you an insider's view of what it takes to build marketing initiatives that produce results. Through the principles, best practices and case studies shared in the book, you can see success doesn't happen by chance, but through careful planning, development, and implementation of well-designed processes, systems, and tools.
This compendium of marketing know-how shows you how to build your marketing team, implement marketing techniques that get you noticed, connect the dots between marketing and sales, measure results, and much, much more.
About the Author: As founder of The Crevar Group, Tracy Crevar Warren is a sought-after consultant, facilitator, writer, and speaker. Her practical, results-oriented approach helps professional services firms build more profitable practices. She advises clients on practice growth, sales, and marketing. A pioneer in professional services marketing, she has been named as one of Accounting Today's Top 100 Most Influential People, and has been inducted into the Association for Accounting Marketing's Hall of Fame. A frequent speaker and facilitator for local, regional, national, and international groups, she inspires and empowers audiences to do more of the work they love.
