Like humans, brands have a character. Like us, they need to have a style, a dressing sense, and a style of communication to grab people's attention. In this book, we'll get into the depth of each of the brand assets from brand name, story, logo, colors, typography, tone of voice, imagery, iconography, illustrations to compiling them in a holy brand style guide. It'll be an exciting journey.

If you're a brand strategist, marketer, brand agency team member, at a manager post, a business owner, or an entrepreneur looking to establish your business as a brand, this is for you. If you're a young design or business graduate struggling to understand the practical applications of your theory classes in Branding and Marketing, this is for you. If you're a 9-5 stuck employee at a stressful job and willing to set up your own business or brand but don't have the capital to invest in building your brand, this will help you construct it.

In the last book, 'BYOB Building Your Own Brand', we talked about the first steps towards creating a brand strategy, value proposition statement, brand character, and the various types of brand logos. This book is a continuation of where we left in the last book. Although you can read it without going through the previous book, I would recommend you to read it too if you wish to gain a better foundation in brand building. Here we will understand what a particular brand asset is used for, how it needs to be created, where it should be used, and how to make it a successful brand asset that evokes a strong brand recall in the minds of your audience.

All the chapters are supported by examples from brands all over the world. The last chapter focuses on compiling the valuable brand assets in the form of a style guide with guidelines, descriptions, information, standards, best practices, do's and don'ts, and instructions for anyone who will be involved in brand building exercises.

A strong visual identity is the need for a modern brand to evolve in this digital era and a necessity for a legacy brand to continue growing business. Over 90% of businesses around the world today depend on highly aesthetical and meaningful visual communication. How do we achieve this? With all the visual and emotional clutter filling the digital space and no one really looking at your advertisements anymore? How do we attract people and hook them to your brand?

We do it by providing them value. Value through an exclusive visual means of communication. Obviously, there's something particular about how your brand dresses up to perform in front of your audience. These accessories it wears are your brand's assets and, in this book, you'll discover how to make them.