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Building Trust Online with your Personal Brand and Social Media: A Short Guide for Car Dealers and their Sales Reps

Building Trust Online with your Personal Brand and Social Media: A Short Guide for Car Dealers and their Sales Reps

          
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About the Book

The smart way you dress, the polished look of the cars in the showroom, the way your dealership looks - all inspire trust and confidence. However, potential customers will only see this if they walk in the door! Today, people go online first when they start looking for a new car. After that - who do they get in touch with? It's got to be you! Stay "top of mind" with your prospects using personal branding and social media. Build trust after defining your personal brand to position yourself as an expert and a trustworthy person so that people will turn to you before they purchase a car. Learn the do's and don't's about automotive social media marketing that are hard to find in one, easy-to-read guide. Your frequently asked questions about online personal branding and social media are answered - with specific examples so you know exactly what steps to take. This scannable, and practical guide is for car dealers and their sales representatives to help them generate more leads and referrals. Get tips directly from HeadStart Social - a results-oriented digital agency in the automotive industry.
About the Author: Susan Varty, Co-founder, has been providing results-oriented communications, digital strategy and marketing advice to corporate clients and businesses since 2006. She is a social media and personal branding educator, copywriter, and non-traditional marketer with technical expertise. Susan is also a guest writer for The Globe and Mail and The Huffington Post. Marc Roginsky, Co-founder, specializes in an employee centric and integrated approach to digital and social media marketing to give companies a competitive advantage. Marc's integrated approach allows clients to capture more business development opportunities and convert them to sales as a result. His experience of more than 12 years in the recruiting industry has given Marc a unique perspective on company branding, and how its employees can stand out from the crowd to generate more sales.


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Product Details
  • ISBN-13: 9781500377939
  • Publisher: Createspace Independent Publishing Platform
  • Publisher Imprint: Createspace Independent Publishing Platform
  • Height: 229 mm
  • No of Pages: 32
  • Series Title: English
  • Sub Title: A Short Guide for Car Dealers and their Sales Reps
  • Width: 152 mm
  • ISBN-10: 1500377937
  • Publisher Date: 19 Jul 2014
  • Binding: Paperback
  • Language: English
  • Returnable: N
  • Spine Width: 2 mm
  • Weight: 59 gr


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Building Trust Online with your Personal Brand and Social Media: A Short Guide for Car Dealers and their Sales Reps
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