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Broadcast Announcing Worktext: A Media Performance Guide

Broadcast Announcing Worktext: A Media Performance Guide

          
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About the Book

Broadcast Announcing Worktext, now in its fifth edition, remains one of the best resources for those looking to gain the skills, techniques, and procedures necessary to enter the competitive field of broadcast performance. Written accessibly, with easy-to-digest modules and practice projects, this book encourages active participation from readers to help develop their talent on air. In addition to the principles of good performance, the book addresses the importance of the audience and how to communicate effectively to diverse groups. The book combines traditional teaching with practical experience, and includes sample scripts and self-study exercises to allow for a practical, hands-on application of key concepts. The fifth edition, expanded throughout, features updates about performance on the Internet and social media, as well as content about podcasting and audio performance. A new chapter on international media offers readers a look at media performance and career possibilities around the world. This book is an invaluable resource for any student of journalism, communication, or public relations looking to enhance their media performance skills. A detailed accompanying website features audio-clips, sample test questions, and a Professionals’ Comment Bank setting out experience and advice from working pros.

Table of Contents:
CONTENTS Preface xxiii Acknowledgments xxv CHAPTER 1 INTRODUCTION TO PROFESSIONAL ANNOUNCING 1.1 Introduction 1.2 Announcer, Talent, or Personality? 1.3 Announcing: An Historical Perspective 1.4 Announcing: An Employment Perspective 1.5 Announcer Specialization 1.6 Is a College Degree Necessary for a Broadcast Announcer? 1.7 Key Physical Requirements for Announcers 1.8 Key Emotional Requirements for Announcers 1.9 Is Practical Experience Necessary for a Broadcast Announcer? 1.10 Announcer Responsibilities 1.11 Role Model Announcers 1.12 Conclusions Self-Study Questions Answers Projects Project 1 Interview a Local Announcer Project 2 Profile a Renowned Announcer Project 3 Complete a Self-Evaluation CHAPTER 2 THE AUDIO PERFORMANCE ENVIRONMENT 2.1 Introduction 2.2 The Audio Studio 2.3 Microphones 2.4 Working With a Microphone 2.5 Mic Fright and Why Broadcast Performers Get It 2.6 The Broadcast Console or Audio Mixer 2.7 Music Playback Sources 2.8 Digital Audio Equipment 2.9 Podcasting (On-demand Audio) 2.10 Conclusions Self-Study Questions Answers Projects Project 1 Record a 60 second commercial Project 2 Practice Microphone Technique Project 3 Investigate "Mic fright" CHAPTER 3 THE TELEVISION PERFORMANCE ENVIRONMENT 3.1 Introduction 3.2 The Television Studio 3.3 The Television Production Crew 3.4 Television Terminology 3.5 Camera Panic 3.6 Working With a Camera 3.7 Communicating in the Studio: The IFB, Hand Signals, Cue Cards, and Prompters 3.8 Makeup 3.9 Conclusion Self-Study Questions Answers Projects Project 1 Practice Camera Performance Project 2 Practice Taking Hand Signals in the Television Studio Project 3 Record a Movie Review Utilizing a Teleprompter Script CHAPTER 4 VOCAL DEVELOPMENT 4.1 Introduction 4.2 How Sound Is Produced 4.3 Diaphragmatic Breathing Technique 4.4 Proper Breathing Posture 4.5 Key Elements of Vocal Development 4.6 Volume 4.7 Pitch 4.8 Rate 4.9 Tone 4.10 Articulation of Sounds 4.11 Pronunciation 4.12 Substandard Pronunciation 4.13 Common Vocal Problems 4.14 Maintaining a Healthy Voice 4.15 Conclusions Self-Study Questions Answers Projects Project 1 Practice Articulation Project 2 Practice Proper Pronunciation and Avoidance of Substandard Enunciation Project 3 Practice Pronunciation CHAPTER 5 PERFORMANCE DEVELOPMENT 83 5.1 Introduction 5.2 Developing a Media Delivery Style 5.3 Performance Elements 5.4 Copy Marking 5.5 Word Usage 5.6 Language Changes 5.7 Avoiding Amateurish Announcing and Inept delivery 5.8 Audience Rapport 5.9 Internet Performance 5.10 Conclusions Self-Study Questions Answers Projects Project 1 Copy Mark and Record a Script Project 2 Compile Jargon, Cliché, and Redundant Word Lists Project 3 Practice Pronunciation Project 4 Practice Inflection (Pitch Variation) Practice Material One Liners (Deliver With Lots of Energy) More Quickies CHAPTER 6 COMMERCIAL ANNOUNCING 6.1 Introduction 6.2 Sources of Commercials 6.3 Commercial Forms: Radio 6.4 Commercial Forms: Television and Cable 6.5 Considering the Basic Structure of the Commercial 6.6 Other Factors to Consider When Analyzing a Commercial 6.7 Importance of Timing 6.8 Energy: Hard Sell Versus Soft 6.9 Gestures and Expressions 6.10 Ad-lib Commercials 6.11 Acting 6.12 Commercial Voice-Overs 6.13 Public Service and Promotional Announcements 6.14 Conclusions Self-Study Questions Answers Projects Project 1 Analyze and Record a Radio Commercial Project 2 Record a Television Commercial Project 3 Ad-lib a Radio Commercial From a Fact Sheet Practice Material Fact Sheets: Ad-lib Commercials Commercial Copy Dialogue Copy CHAPTER 7 INTERVIEWING 7.1 Introduction 7.2 Types of Interviews 7.3 Basic Structure of the Media Interview 7.4 The Interview Setting 7.5 Research and Preparation 7.6 Preparing Interesting Guests and Topics 7.7 Developing Interviewing Skills 7.8 Dressing for an Interview 7.9 Keeping Control 7.10 Keeping a Neutral View 7.11 Talk Radio 7.12 Talk Television 7.13 Special Interview Situations: Politicians and Athletes 7.14 Other Interview Settings 7.15 Conclusions Self-Study Questions Answers Projects Project 1 Record a Radio Interview Project 2 Record a TV Interview Project 3 Plan an Interview CHAPTER 8 NEWS ANNOUNCING 8.1 Introduction 8.2 Determining News Value 8.3 Newscaster Criteria 8.4 News Sources 8.5 Writing the News for Electronic Media 8.6 News Operations 8.7 Social Media in News 8.8 The Radio News Anchor 8.9 The Radio News Reporter 8.10 The Television News Team and Newscast 8.11 The Television Field Reporter 8.12 Preparing the Field Report 8.13 Other Ad-lib Situations Within News 8.14 Conclusions Self-Study Questions Answers Projects Project 1 Record Radio News Project 2 Record TV News Project 3A Record On-location News as a Backpack Journalist Project 3B Record On-location News Practice Material Suggestions CHAPTER 9 MUSIC ANNOUNCING 9.1 Introduction 9.2 The Duties of the Radio Announcer 9.3 Developing the Ability to Ad-lib 9.4 How to Be an Effective Music Announcer 9.5 Radio Program Formats 9.6 Adult Contemporary 9.7 Contemporary Hit Radio 9.8 Country 9.9 Smooth Jazz 9.10 Rock 9.11 News/Talk/Information 9.12 Urban Contemporary 9.13 Oldies 9.14 Alternative 9.15 Classical Music Announcing 9.16 Announcing According to Daypart 9.17 Announcing for Satellite Radio 9.18 Announcing for Podcasts 9.19 The Music Video Jockey 9.20 The Internet Disc Jockey 9.21 Conclusions Self-Study Questions Answers Projects Project 1 Ad-lib Song Introductions Project 2 Record a Disc Jockey Show Project 3 Compare Traditional Radio, Internet Radio, and Satellite Radio CHAPTER 10 SPORTS ANNOUNCING 10.1 Introduction 10.2 Sports Announcing 10.3 Sports Reporting 10.4 What a Sports Reporter Covers 10.5 The Sports Anchor 10.6 Play-by-Play, Sideline Reporting, and Play Analysis 10.7 Women In Sportscasting 10.8 Road Trips 10.9 Sports Talk Host 10.10 Conclusions Self-Study Questions Answers Projects Project 1 Be a Radio Sports PBP Announcer Project 2 Watch a Sports Broadcast Project 3 Prepare for a Sports/Talk Show CHAPTER 11 SPECIALTY ANNOUNCING 11.1 Introduction 11.2 Weather Reporting 11.3 The Chromakey System for Weather 11.4 Weather Reporting Styles 11.5 Traffic Reporting 11.6 Financial Reporting 11.7 What a Financial Reporter Covers 11.8 Features Specialist 11.9 Host Selling 11.10 Voice-Over and Narration 11.11 Developing Voice-Over Skills 11.12 Voice Characterizations 11.13 Program Hosting 11.14 Conclusions Self-Study Questions Answers Projects Project 1 Be a Television Selling on a Shopping Channel Project 2 Record a Voice-Over Public Service Announcement Project 3 Record a Stock Market Report for Television CHAPTER 12 LEGAL AND ETHICAL ISSUES FOR MEDIA PERFORMERS 12.1 Introduction 12.2 Codes of Ethical Standards 12.3 Payola and Plugola 12.4 Staged News 12.5 Hoaxes and Pranks 12.6 Payment for News Stories 12.7 Political Coverage 12.8 Sports Coverage 12.9 Sensationalism 12.10 Conflict of Interest 12.11 Privacy 12.12 Libel and Slander 12.13 Contests and Lotteries 12.14 Protection of Sources 12.15 Access to Government Information 12.16 Fairness Doctrine 12.17 Section 315 12.18 Copyright 12.19 Profanity, Indecency, and Obscenity 12.20 Ethical and Legal Issues for "Online Performers" 12.21 Conclusions Self-Study Questions Answers Projects Project 1 To Think and Discuss an Ethical Media Issue and the Implications for Personal Responsibility Project 2 To Discuss a Legal Media Issue and Understand the Implications of Your Actions as a Reporter Project 3 To Discuss the Ethical Dilemmas Faced by Electronic Journalists Based on Real Incidents That Occurred in the Media CHAPTER 13 BEGINNING AN ANNOUNCING CAREER 1 3.1 Introduction 1 3.2 Writing Your Resume 1 3.3 Electronic Resumes 1 3.4 Adding a Cover Letter 13.5 Making Your Air Check or Demo Recording 1 3.6 Networking Developing a Contact List 1 3.7 Interviewing for a Job 13.8 Responding to a Job Offer 13.9 Unions, Agents, and Contracts 13.10 Losing That First Job: A Fact of Broadcast Performance Life 13.11 Conclusions Self-Study Questions Answers Projects Project 1 Prepare Your Professional Resume Project 2 Write a Cover Letter Project 3 Record an Audition for Radio Project 4 Prepare an Electronic Resume Project 5 Record an Audition for Television Chapter 14 Media Performance: A Global Perspective 14.1 Introduction 14.2 Culture 14.3 Overview of global media freedom 14.4 Use of radio transmitted to global community 14.5 News 14.6 Sports 14.7 Advertising 14.8 Music 14.9 Conclusions Self-Study Questions Answers Projects Project 1 Write a report on an international media organization to understand the function of the organization. Project 2 Compare how a transnational news source reports a new story to a US news source report on the same story. Project 3 View and compare an international media performance to a US media performance GLOSSARY see website WEATHER TERMS see website INDEX COMPANION WEBSITE Please visit the companion website page to listen to instructional audio tracks: http://www.routledge.com/cw/stephenson Practical Experience Paul Harvey 4.1A Announcer Talks at Listener 4.1B Announcer Vocal Variety 4.2 160 Words Per Minute 4.3 Breathing 4.4 Whining 4.5 Husky 4.6 Breathless 4.7 Sibilance 4.8 Plosives 5.1 Announcer Reads with Little Inflection 5.2 Announcer reads with Inflection 5.3 Announcer Pauses 6.1 Straight Read 6.2 Music Bed 6.3 Dramatization 6.4 Style Variety 6.5A Hard Sell Copy 6.5B Soft Sell Copy 6.6 Audition 6.7 PSA 6.8 Promo 7.1 Listening 7.2 Talk Show 7.3 Questions 8.2 Know Your Community 8.3 Interview 9.2 Contemporary Hit Music Announcing 9.3 Country Music Announcing 9.4 Alternative Music Announcing 9.5 Classical Music Announcing 10.1 Sports Feature 1 10.2 Sports Feature 2 10.3 Pre-Game 10.4 Radio Play-By-Play 10.5 Soccer Play-By-Play 10.6 Basketball Play-By-Play1 10.7 Basketball Play-By-Play2 10.8 Sports Analysis 10.9 Sports Talk 11.1 Going Wrong 11.2 Student Ad-Lib THE PROFESSIONALS’ COMMENT BANK On the website, you will find a large collection of comments, experiences, and advice from many working pros who took the time to sit down and share their knowledge with you. They were honest, straightforward, and in some cases quite humorous. Many of the clips are referenced in chapters where they are particularly appropriate, but it is worth your time to view everything they have to say. Most of the clips are around a minute long. We have tried to guide you with an appropriate title or question for each clip, so you will know to what each pro is responding. If you start at the first clip and go through them in order, you will get most of the interview. SONYA THOMPSON (NEWS DIRECTOR) 1. Breaking In: You Can Be the Exception 0:45:09 2. Hiring: It Depends on Your Voice 1:30:14 3. Hiring: The Importance of Internships 0:36.13 4. Hiring: The Importance of the Internet 0:34:08 5. Hiring: What Do You Want to Do? 0:48:20 6. Hiring: What to Do When Applying 0:29:20 7. Hiring: Applications — Be Truthful 1:04:03 8. Hiring: You Have to Be Aware 1:03:07 9. Hiring: You Need to Be Able to Shoot 1:05:19 10. Hiring: You Need to Keep Up With Developments 0:35:24 11. Hiring: Video Journalists’ Job and Responsibilities 1:55:02 LINDA THOMAS (RADIO NEWS ANCHOR) 1. Why Radio? 0:38:22 2. How Did You Start? 0:34:26 3. How Do You Learn to Ad-Lib 0:13:09 4. How Do You Build a News Story? 0:32:19 5. How Long Is a News Story? 0:51:01 6. How Do You Feel About Social Media? 1:33:23 7. How Do You Use Social Media? 0:34:01 8. Do You Have Any Television Experience? 1:09:02 9. Do You Blog? 0:37:18 10. Radio: You Can’t Do Just One Thing 1:28:26 11. Social Media’s Effect on One Story 0:50:05 12. It’s a Great Time to Be in Broadcasting 0:43:09 13. You’ve Got to Know the Story 0:34:20 14. Learn The Local Names 0:35:11 15. How Do You Get a Professional Sound? 0:39:01 16. How Do You Handle a Mistake? 1:00:12 17. How Do You Plan a Question? 0:31:10 18. How Do You Plan an Ad-Lib? 0:44:17 ANGELICA CAMPOS (WEATHERCASTER) 1. Weather: How Did You Get Started? 1:50:09 2. Weather: How Do You Plan a Report? 0:21:26 3. Weather: How Do You Handle All the Information? 0:39:24 4. Weather: How Much Do You Use Notes? 1:11:07 5. Weather: How Did You Learn Chroma-key? 1:01:03 6. Weather: Who Produces Your Graphics? 1:21:14 7. Weather: The Challenge of Multitasking 1:27:09 8. Weather: How Did You Handle the Fact You Spoke Spanish First? 1:20:05 9. Weather: What’s the Challenge of Forecasting in a Complex Weather Area? 1:22:24 10. Do You Have Some Advice for those Considering a Career in Weather? 0:49:22 ANNE SILBERMAN (PRODUCER AND TRAFFIC REPORTER) 1. Radio: What Have You Done? 0:49:01 2. What Can Happen When You Take a Radio Job? 0:54:25 3. When Doing Country Music, Did You Use a Twang? 0:33:24 4. Traffic: What Is It Like Doing Traffic Reporting? 1:35:00 5. Traffic: How Do You Keep Up With Developments? 0:55:02 6. Traffic: It’s All Improvised 0:50:16 7. Traffic: Get To Know the Area 0:45:10 8. Traffic: Dealing With Consolidation 0:29:02 9. Traffic: Matching Audience Expectations 0:51:08 10. Traffic: How Long Are Reports? 0:53:27 11. Traffic: Why Do It? 1:05:20 LARRY RICE (WEATHERCASTER) 1. Weather: Situational Awareness 0:36:16 2. Weather: How Do You Go About a Report? 0:48:14 3. Weather: Are You Ever Asked to Change Length of the Report? 0:26:26 4. Weather: How Do You Prompt Your Ad-Libs? 0:44:16 5. Weather: How Often Do Weathercasters Get the Forecast Right? 1:15:12 6. Weather: When You Started How Did You Become Conversational? 0:41:22 7. Weather: Any Tricks to Control Speaking Rate? 0:43:04 8. Weather: Can You Plan a Career in Weather Today? 1:18:13 JESSICA GOTTESMAN (HOST ON SIRIUS XM RADIO) 1. Radio: How Do You Use Twitter for News? 1:00:18 2. Television: How Do You Handle Reading From a Teleprompter? 0:39:18 3. How Do You Improve Your Delivery? 1:09:11 4. Do You Have a Tip on Teleprompter Reading? 0:38:10 JOHN SHARIFY (TV STATION GENERAL MANAGER AND FORMER TV REPORTER) 1. How Have You Spent Most of Your Career? 0:45:17 2. Voice-Over: It’s Important To Read It Out Loud 1:30:00 3. Voice-Over: How Loud Do You Speak? 1:32:13 4. Teleprompter: How Do You Do It Effectively? 1:23:13 5. Live Stand-ups: How Do You Handle It? 1:17:11 6. Picking Stories: Pitch Some of Your Own 1:09:02 7. Live Stand-ups: Practice, Practice, Practice 2:26:01 8. Live Stand-ups: In Terms of Energy 1:37:17 9. News: The Way I Think About Writing 1:07:19 10. News: Finding Stories 0:55:12 STEFANI SCHAEFER (TV MORNING ANCHOR) 1. How Do You Speak Conversationally on The Air? 0:30:16 2. How Did You Improve Your Pitch? 0:43:58 3. Do You Still Mark Your Copy? 0:38:17 4. How Important Is Writing? 1:13:24 5. Tell Me About Your Workload 1:13:24 6. Please Talk About the Challenges of a Field Reporter 1:02:01 7. How Does Social Media Fit in? 0:31:24 8. Do You Use Facebook During the Show? 0:49:29 9. How Do You Become a Good Ad-Libber 0:52:18 10. What Was It Like When You First Went on the Air? 1:10:21 11. Do Your Emotions Get Into Your Stories? 1:03:10 12. How Have You Managed Your Career? 0:52:25 13. A Final Word of Advice 0:15:10 WAYNE DAWSON (TV MORNING ANCHOR) 1. How Did You Get Started? 0:55:04 2. Do You Write Most of Your Copy? 1:19:14 3. How Much Do You Read the Scripts in Advance? 0:37:02 4. How Did You Practice at First? 0:44:03 5. Any Other Thoughts on Delivery? 0:37:18 6. Do You Mark Your Scripts? 0:30:05 7. Any Thought on the Matter of an Ethnic Sound? 1:09:14 8. How Do You Use Facebook? 0:25:04 9. Whom Do You Focus on When You’re on the Air? 0:51:04 10. What’s The Hardest Part of Your Job? 1:05:16 11. How Do You Prepare for Interviews? 0:39:28 12. What’s Your Final Advice? 1:04:07 JOHN KATSILOMETES (RADIO TALK HOST AND MEDIA WRITER) 1. How Did You Get Started? 1:22:05 2. Tell Me About Being a Multimedia Journalist 1:00:04 3. What Aspects Have You Learned About Interviewing? 1:25:00 4. Tell Me About the Kind of Interviews You on Your Radio Show 1:43:09 5. How Does Being a Journalist Help Your Broadcast Interviews? 1:42:25 6. How Do You Handle Unusual Interview Situations? 1:46:19 7. How Do You Deal With Losing Your Train-of-Thought in a Radio Interview? 1:20:19 8. Working Across the Media, Does One Provide Ideas for Another? 1:08:24 9. Is Your Writing for Print and Online Similar or Different? 1:23:08 10. Your Job Makes You Sound Like You Are Both a Freelancer and Committed to a Company 1:41:00 11. Any Other Tips for Career Preparation? 0:39:29 SCOTT SABOL (WEATHERCASTER) 1. Weather: Do You Still Watch Your Tapes to Improve? 1:08:00 2. Weather: How Has the Changing Technology Affected You? 1:00:27 3. Weather: Do You Do Online Reports Too? 0:39:28 4. Weather: Have the Changes in Technology Changed Your Performance? 1:11:03 5. Weather: How Did You Learn the Chroma-key? 1:25:23 6. Weather: Please Tell Me About Manipulating All the Maps 1:27:28 7. Weather: How Do You Handle Last Second Requests to Shorten or Lengthen Your Reports? 1:01:06 8. Weather: How Do You Prepare for the Unexpected? 1:46:25 9. Weather: What Is It Like Having so Much Going on? 0:32:08 10. Weather: What Does the Producer Say to You in Your Earpiece? 1:01:16 11. Weather: Please Tell Me About the Seal of Approval 1:17:15 12. Weather: How Do You Handle All the Things Going on Around You? 1:01:02 13. Weather: How Has the Atmosphere in the Studio Changed? 0:47:16 14. Weather: How Do You Use Nonverbals in Front of the Camera? 1:32:27 15. Weather: Can You Suggest Other Ways to Improve? 0:49:08 16. Weather: Do You Have Any Other Tips for Success? 1:31:05 DAN JOVIC (SPORTS AND NEWS REPORTER) 1. How Did You Get Started? What Role Did Writing Have? 0:48:11 2. What Do You Feel Are the Most Important Abilities to Succeed Today? 1:05:10 3. Sports: What Do You Have to Do to Be Successful? 1:31:06 4. Sports: It Seems That the Job of a Sportscaster Has Changed 0:44:12 5. Sports: How Do You Compete With the National Sources? 1:28:17 6. Sports: How Do You Plan a Program? 1:18:11 7. News: How Do You Stimulate Interactivity? 1:04:02 8. News: How Do You Integrate the Internet With Your News Broadcasts? 1:36:12 9. News: Could You Tell Me About How You Use a Webcam? 1:36:06 10. News: How Do You Connect With the Audience on the Webcam? 1:08:09 11. News: How Do You Prepare for a Webcam Report? 0:51:29 12. News: How Do You Stay Focused With so Much Going on? 1:05:02 13. Do You Have Any Final Advice for Someone Interested in Broadcasting? 0:51:12 KENNY CRUMPTON (TV FEATURE REPORTER) 1. How Did You Get Interested in Broadcasting? 1:08:05 2. What Did You Do in College? 0:59:17 3. What Were Your Biggest Surprises When You Started Working? 1:36:07 4. At The Beginning, How Did You Practice Your Pacing, Inflection, and Pronunciation? 2:04:07 5. Please Tell Me More About Eye Energy 0:40:10 6. How Do You Plan the Ad-Lib for Your Feature Interviews? 2:08:08 7. What Do You Do if Someone Doesn’t Show Up for an Interview? 1:11:25 8. News: How Do You Handle It When You’ve Only Been on the Scene a Few Minutes? 1:03:07 9. News: How Do You Prepare for All The Different Things You Might Have to Cover? 1:06:20 10. News: How Do You Connect With the Audience When Doing a Story? 1:33:29 11. News: Please Talk About Coming Across With Energy 0:55:27 12. News: How Do You Go about Visualizing a Story? 1:44:15 13. News: Do You Have Any Tips on Reading Teleprompter? 0:40:00 14. News: What Are Your Tips for Success in This Business? 1:20:16 NATHAN TANNENBAUM (WEATHERCASTER AND MULTIMEDIA PRODUCER) 1. What Are You Doing in Media Today? 0:28:05 2. How Does a Video Newscast Over the Web Differ From Traditional Broadcasts? 0:45:28 3. What Skills Do You Need to Be a "One-Man-Band" in a Video Newscast? 1:16:06 4. How Does Your Work Differ From a Traditional TV Station? 0:54:00 5. Please Speak About the Writing for Your Webcast? Is It Different? 0:35:15 6. Do You Do Any Shooting With all Your Other Skills? 0:25:24 7. What Is the Role Of Print Reporters in Your Webcast? 0:38:06 8. Weather: How Do You Build a Connection With the Viewers? 0:29:08 9. Weather: How Much Time Should You Expect to Devote to Preparing a Weathercast? 0:42:02 10. Any Thoughts on Ad-Libbing? 0:40:03 11. Any Final Tips or Suggestions for Prospective Media Specialists? 0:29:25 LISA BROOKS CRAZE (RADIO NEWS ANCHOR AND TALK HOST) 1. What Kind of Media Work Have You Done? 0:30:16 2. Please Tell Me About Being a Field Reporter 0:47:07 3. Field Reporting: Did You Write Out Your Stories or Always Ad-Lib? 0:50:19 4. What’s Your Secret to a Good Ad-Lib? 0:43:03 5. How Do You Prepare for a News Ad-Lib? 0:53:27 6. How Have Computers Affected Your News Reporting? 2:15:29 7. News: How Big a Factor Is Time in Your Work? 1:44:15 8. What Is the Role of Your Board Operator in a Three Hour Music Show? 0:49:01 9. Please Talk About Mood And Energy in an Hour Newscast 0:49:09 10. Where Does Your Energy Come From? 0:35:24 11. Could You Discuss the Importance of Enunciation? 1:01:11 12. Do You Gesture While You’re on Radio? 0:30:12 13. Could You Give Me Some Tips on Managing Time? 1:00:17 14. Could You Tell Me That Story About Tigers and Its Significance for a Newscast? 1:08:03 15. How Do You Feel About Breaking Character While on the Air? 0:44:25 16. Do You Have Any Approaches for Relating To Your Audience? 0:50:12 17. Do You Have Any Special Approaches With Microphones? 0:21:12 18. What Are Your Views on Writing? 0:20:18 19. You’ve Said You Believe in Helping Others in the Business 1:14:09 20. Could You Talk About the Different Styles Related to Station Formats? 1:20:07 21. Commercials: How Do You Approach Doing a New Commercial Message? 0:59:06 22. Commercials: How Do You Judge the Number of Words and Your Reading Rate? 0:51:06 23. News: Do You Have Any Trips For Adjusting the Copy to the Time Available? 0:39:09 24. Talk and Call-Ins: How Do You Manage Guests on a Call-In Show? 2:55:28 25. Talk and Call-Ins: How Do You Handle a Rude Caller? 0:28:22 26. Talk and Call-Ins: How Do You Identify Topics for a Call-In Show? 0:52:06 27. Social Media: What Has Been the Impact Of Social Media? 1:40:05 AL PAWLOWSKI (TV SPORTSCASTER AND TALK HOST) 1. How Did You Become a Sportscaster? 1:01:17 2. You’re Going to Work, What Will You Be Doing Today? 2:21:16 3. What Do You Mean By "Using Your Voice?" 1:08:28 4. Please Talk About Your Techniques for Interviewing Athletes 2:12:04 5. How Do You Handle Your Delivery Rate? 1:18:29 6. Do You "Change Gears" When Reporting News? 1:28:29 7. Please Tell Me About Your Restaurant Show 2:39:14 8. What Is It Like Being an Independent Contractor? 2:14:26 9. Please Talk About Being on the Road In Sports 3:05:03 10. How Much Writing Do You Do? 1:55:21 11. Please Talk About the Experience of Someone Talking in Your Ear 1:26:26 12. What’s Your Best Advice For Finding a Job In Sports? 2:04:19 13. Please Talk About Your Use of Your Website (see Pawlowski’s webpage on YouTube, enter AlPawowski) 1:25:26 EDWARD SEIBOLT (FREQUENT QVC GUEST HOST) 1. How Do You Prepare For An Appearance On QVC? 0:48:01 2. Please Speak On The Process Of Presenting A Product? 0:33:27 3. Do You Have A Specific Style For Delivery When Selling? 0:49:18 4. Could You Speak some more On The Delivery Style You Use? 0:52:06 5. Any Other Performance Tips? 0:27:02 6. Could You Tell Me What It’s Like At QVC? 1:01:06 7. What’s Your Experience With Having Someone Talking In Your Ear While You’re On The Air? 0:44:19 8. Is The On-Air Environment A Bit Overwhelming At First? 0:38:06 9. Have You Ever Made Any On-Air Mistakes? 0:41:00 10. Have You Witnessed Any On-Air Mistakes? 0:30:28


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Product Details
  • ISBN-13: 9781000062434
  • Publisher: Taylor & Francis Ltd
  • Publisher Imprint: Routledge
  • Language: English
  • ISBN-10: 1000062430
  • Publisher Date: 29 Apr 2020
  • Binding: Digital (delivered electronically)
  • Sub Title: A Media Performance Guide


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    You agree to indemnify and hold Bookswagon (and its officers, directors, agents, subsidiaries, joint ventures, employees and third-party service providers, including but not limited to Bazaarvoice, Inc.), harmless from all claims, demands, and damages (actual and consequential) of every kind and nature, known and unknown including reasonable attorneys' fees, arising out of a breach of your representations and warranties set forth above, or your violation of any law or the rights of a third party.


    For any content that you submit, you grant Bookswagon a perpetual, irrevocable, royalty-free, transferable right and license to use, copy, modify, delete in its entirety, adapt, publish, translate, create derivative works from and/or sell, transfer, and/or distribute such content and/or incorporate such content into any form, medium or technology throughout the world without compensation to you. Additionally,  Bookswagon may transfer or share any personal information that you submit with its third-party service providers, including but not limited to Bazaarvoice, Inc. in accordance with  Privacy Policy


    All content that you submit may be used at Bookswagon's sole discretion. Bookswagon reserves the right to change, condense, withhold publication, remove or delete any content on Bookswagon's website that Bookswagon deems, in its sole discretion, to violate the content guidelines or any other provision of these Terms of Use.  Bookswagon does not guarantee that you will have any recourse through Bookswagon to edit or delete any content you have submitted. Ratings and written comments are generally posted within two to four business days. However, Bookswagon reserves the right to remove or to refuse to post any submission to the extent authorized by law. You acknowledge that you, not Bookswagon, are responsible for the contents of your submission. None of the content that you submit shall be subject to any obligation of confidence on the part of Bookswagon, its agents, subsidiaries, affiliates, partners or third party service providers (including but not limited to Bazaarvoice, Inc.)and their respective directors, officers and employees.

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