Excerpt from The British Motor and Cycle Standard Catalogue

Houses abroad who have extended their patronage to this work and who have, through its instrumentality, placed orders with Manufacturers of British-made Goods.

The success of this undertaking, viz., the placing of information respect ing Manufactured Goods in a form accessible for constant reference, has exceeded the most sanguine anticipation of all concerned in the compilation of these Standard Catalogues. That they are held in the highest esteem by Overseas Buyers has been evidenced on numerous occasions. The British Standard Exporter is now regarded as a house-word amongst all Importers abroad. The volumes are, in addition, in constant demand at British Consulates and Chambers of Commerce in all parts of the world by those seeking information on British Sources of Supply, and a large volume of trade has been directed to this country, by virtue of the publication of this work, which otherwise might have passed to other producing nations. Its claims to a status of national importance are recognised by many who maintain that it is the first serious attempt that has been made to acquaint Overseas Buyers, on a scale worthy of British traditions, with the productive activities of this country.

The Luncheon presided over by the President of the Council, Lord Desborough, to commemorate the production of this great work, held in London on July 8th, 1920, was attended by many of our Leaders of Industry and by the Consuls and Trade Representatives of Foreign Countries, who attended out of compliment to British Trade interests and the achieve ment represented in the production of the British Standard Exporter.

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