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Breakthrough Advertising En Cápsulas: Los secretos del gran maestro del copywriting Eugene M. Schwartz

Breakthrough Advertising En Cápsulas: Los secretos del gran maestro del copywriting Eugene M. Schwartz

          
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About the Book

Esta síntesis de Breakthrough Advertising ha sido cuidadosamente elaborada para dos tipos de lectores: los redactores publicitarios experimentados que necesitan un manual práctico y aquellos interesados en descubrir las ideas fundamentales de Eugene Schwartz sin afrontar la inversión inicial.

Para los redactores publicitarios profesionales, esta síntesis ofrece un manual manejable y resistente al desgaste que puede ser consultado diariamente, permitiendo así mantener el valioso libro original en perfectas condiciones. Ya sea para refrescar la memoria sobre un principio en particular o para referirse rápidamente a un punto específico durante una reunión, esta síntesis es la herramienta perfecta para tener siempre a mano las lecciones fundamentales de Schwartz.

Para los recién llegados al campo del copywriting o para aquellos que simplemente tienen curiosidad por descubrir la sabiduría de Schwartz, esta síntesis ofrece una oportunidad accesible para sumergirse en sus ideas revolucionarias. A pesar de la rareza y el alto costo del original, creemos que sus percepciones son demasiado valiosas para estar confinadas a un público limitado. Esta síntesis está pensada para democratizar el acceso al genio de Schwartz, mostrando cómo sus teorías, a pesar de haber pasado más de sesenta años desde su publicación, siguen siendo actuales y poderosas.

Nuestro objetivo no es reemplazar el libro original de Eugene Schwartz, sino más bien promover su difusión y comprensión. Esperamos que esta síntesis pueda servir como trampolín para aquellos que deseen profundizar aún más en su obra, demostrando que Breakthrough Advertising es un clásico atemporal que todo redactor publicitario debería conocer.


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Product Details
  • ISBN-13: 9798876354051
  • Publisher: Amazon Digital Services LLC - Kdp
  • Publisher Imprint: Independently Published
  • Height: 203 mm
  • No of Pages: 66
  • Spine Width: 4 mm
  • Weight: 77 gr
  • ISBN-10: 8876354050
  • Publisher Date: 16 Jan 2024
  • Binding: Paperback
  • Language: Spanish
  • Returnable: N
  • Sub Title: Los secretos del gran maestro del copywriting Eugene M. Schwartz
  • Width: 127 mm

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Breakthrough Advertising En Cápsulas: Los secretos del gran maestro del copywriting Eugene M. Schwartz
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