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BrandFace: Be the Face of Your Business & a Star in Your Industry.

BrandFace: Be the Face of Your Business & a Star in Your Industry.

          
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About the Book

BrandFace(R) is not the first book on personal branding. And Tonya Eberhart is not the first author to write about personal branding, but she is the first to define the essential BrandFace(TM) elements that you need to effectively utilize integrated marketing principles and multiple media platforms to transform you into the face of your own brand.Waiting for you inside the book are: * The 10 traits of every successful BrandFace(R) * The secrets behind nationally recognized BrandFace(R) stars* How to determine which kind of BrandFace(R) you are* The first steps you need to take to launch your BrandFace(R) * Implementation plans for dozens of integrated media and social tools* A comprehensive list of elements that will help make you a BrandFace(R) star!Marketing has become more complex. There are literally thousands of new marketing and advertising choices available now that were unheard of just a decade ago. In order to stand out, business owners and leaders must understand and accept two things: which marketing tools to use in order to maximize effectiveness; and how to leverage their own knowledge, expertise and image to become THE BrandFace(R) star in their industry.
About the Author: Tonya Eberhart is a Speaker, Author and Agent to Business Stars. She grew up in Dawsonville, a small North Georgia town best known for making moonshine and fueling the racing industry. After she graduated from high school, her wild ambitions landed her a theatre scholarship at a local community college, followed by a move to Tallahassee, Florida to attend the renowned theatre program at Florida State University. But she was soon to discover that she was out of place in the quirky, eccentric world of theatre, so she used her acting skills for a more suitable purpose-vacuum cleaner sales. While selling vacuums door to door to pay for her education, she happened upon the home of a radio station engineer who recommended her for a sales position, which began an eighteen year journey in radio. During this time, Tonya observed business owners who were featured in their own advertising and positioned as local celebrities in the market. She was intrigued by this, and determined to help others achieve that same success. She hand-picked clients whom she felt she could turn into the next radio star, and dragged them into the studio to record their commercials. Several years and radio stations later, now living in Columbus, Ohio, she has continued to learn and use personal branding skills to bring her clients integrated marketing solutions across multiple platforms. In 2005, she earned the prestigious award of Convergence Salesperson of the Year among over 100 sales reps, and while only working part time. In 2007, she founded Remerge (Marketing Services Group) with her husband, Chuck, to consult business owners and traditional media companies on integrated marketing practices. To supplement this effort, Tonya authored an online training platform for media sales professionals called Reboot Campus, where over 750 sales reps received training and certification for Digital Integration Fundamentals. Tonya has continued to work closely with her business clients on personal branding, which brings us to BrandFace, written to help business owners and leaders be the face of their business-and a star in their industry. Tonya has developed a great track record of helping her own clients rise to successful levels while utilizing multiple platforms to display their expertise. She's steadfast in her desire to work with those who are truly committed to what it takes to be the face of their brand and an authority in their industry.


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Product Details
  • ISBN-13: 9780984875641
  • Publisher: Prosper Business Development Corporation
  • Publisher Imprint: Prosper Business Development Corporation
  • Height: 229 mm
  • No of Pages: 188
  • Series Title: English
  • Sub Title: Be the Face of Your Business & a Star in Your Industry.
  • Width: 152 mm
  • ISBN-10: 0984875646
  • Publisher Date: 23 Jul 2014
  • Binding: Paperback
  • Language: English
  • Returnable: N
  • Spine Width: 10 mm
  • Weight: 258 gr


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