Brand Vinci decodes the concept of branding here and now, with a fresh and unique perspective. The decoded facets are practical and useful not only to marketing professionals but also to entrepreneurs,B-school students and could also be highly applicable to one's own personal life. Written by a brand practitioner and corporate trainer and based on interactions with marketing professionals during workshop and client engagements, this book demystifies branding concepts for brand owners, managers and students.
About The Author:
Popularly known as the Insight Guru amongst his peers and clients for his ability to make them see the unseen, Pavan practices the fine art of integrated marketing communication. With a rich experience of over 25 years in client management, research, account planning, creative, public relations and corporate training, he specializes in discovering insights in the world of brands, creativity and business.
Pavan has trained over 200 brand managers and advertising professionals to apply key brand facets to their business and brands. Participants include senior marketing professionals from organizations such as Toyota, Titan, Nokia, Lowe Lintas, UB Group, TVS, Deutsche Bank, TTK Prestige, Randstad, Total Gas, Indus League, Dalmia Cements, Fortis Hospitals among others.
As a profession, he helps corporates put their brands on track by identifying and working on various brand dimensions. He has engineered over 75 brands by masterminding brands in terms of Brand Positioning, enhancing Brand Properties, strategizing and executing Brand Identities and communication campaigns. He has scripted and executed over 50 TV commercials on air.
Pavan has been instrumental in building brand-comma since its inception and is a principal brand consultant heading strategy and creative.
