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Home > Business & Economics > Business & management > Business competition > Brand Media Strategy: Integrated Communications Planning in the Digital Era: Integrated Communications Planning in the Digital Era
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Brand Media Strategy: Integrated Communications Planning in the Digital Era: Integrated Communications Planning in the Digital Era

Brand Media Strategy: Integrated Communications Planning in the Digital Era: Integrated Communications Planning in the Digital Era

          
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Brand Media Strategy: Integrated Communications Planning in the Digital Era


Today's sophisticated media landscape offers more tools and platforms, for the savvy marketer than ever before. Media & brand expert Antony Young explores how today's most innovative marketers are meeting the challenge by employing the latest media tools in ways never before seen to grow their brands, and getting unprecedented results.
About the Author: ANTONY YOUNG CEO of Optimedia International Inc. and has been responsible for developing strategy and executing media campaigns across 16 different countries for some of the most influential global brands, including Sony, Coca-Cola, McDonald's, Nokia, Procter & Gamble, T-Mobile, and Toyota. He is the co-author of Profitable Marketing Communications and is a regular analyst and writer on media strategy for Advertising Age. In 2003, Young was rated by Mediaweek as one of the top 25 most influential people in the media industry.

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About the Book

"From YouTube to Facebook to the iPhone, today’s media landscape offers more tools and platforms for the savvy marketer than ever before. And with this rapidly evolving technology come powerful ways to track what’s working, what’s not, and how to get the maximum impact for your brand in a shrinking economy. Media and brand expert Antony Young explores how today’s most innovative marketers are integrating the latest media tools into a comprehensive strategy to grow their brands and are getting unprecedented results. He explores:
 
• The future of advertising in traditional media and how to judge
  the investment’s value in today’s results-driven marketing
  world
 
• How to get the maximum impact out of digital media, 
   including online searches, social media, and mobile phones
 
• The importance of employing non-traditional media vehicles,
  such as marketing, PR, branded entertainment, and product     placement.   
 
 
About The Author:
Antony Young is CEO of Mindshare North America and has developed media strategies in Europe, Asia Pacific and North America for influential global brands, such as Sony, Coca-Cola, McDonald's, Procter & Gamble and Toyota. He is the co-author of Profitable Marketing Communications and writes regularly on media for Advertising Age. In 2003, UK Mediaweek rated Young one of the top 25 most influential people in the media industry.

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Product Details
  • ISBN-13: 9780230104747
  • Publisher: Palgrave MacMillan
  • Binding: HARDCOVER
  • Edition: 1
  • Language: English
  • Series Title: English
  • Sub Title: Integrated Communications Planning in the Digital Era
  • Width: 165 mm
  • ISBN-10: 0230104746
  • Publisher Date: 21 Dec 2010
  • Depth: 32
  • Height: 248 mm
  • No of Pages: 239
  • Spine Width: 23 mm
  • Weight: 426 gr

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