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Digital Brand Experience. Wie Marken an digitalen Touchpoints Erlebnisse schaffen, um Digital Natives zu begeistern

Digital Brand Experience. Wie Marken an digitalen Touchpoints Erlebnisse schaffen, um Digital Natives zu begeistern

          
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About the Book

Das Digital Age verändert die Lebenswelt von Konsumenten und jegliche Sektoren der Wirtschaft nachhaltig. So können sich 42 Prozent der Deutschen vorstellen, künftig größtenteils oder sogar ausschließlich online einzukaufen. Der E-Commerce hat immens an Bedeutung gewonnen. Welche Auswirkung das auf das Brand Management von Unternehmen hat, zeigt Alina Orlamünder in dieser Publikation. Wie gestalten Unternehmen eine optimale Digital Brand Experience für die Zielgruppe der Digital Natives? Welche neuen Anforderung stellen diese Kunden überhaupt an ein Unternehmen? Und wie entwickelt man sich zur Love Brand? Nie zuvor waren Interaktion, ein unvergessliches Erlebnis und eine vertiefende Beziehung zwischen Usern und Brand wichtiger. Die Verknüpfung einer überzeugenden Brand Experience mit digitalen Touchpoints ist heutzutage unentbehrlich. Wie das gelingt, zeigt Alina Orlamünder mit ihrem vielseitig einsetzbaren Konzept zum Brand Management in Unternehmen. Aus dem Inhalt: - Kundenverhalten; - Uniqueness; - Branded Interaction; - Nutzerorientierung; - Brand Touchpoints


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Product Details
  • ISBN-13: 9783960958956
  • Publisher: Studylab
  • Publisher Imprint: Studylab
  • Height: 210 mm
  • No of Pages: 192
  • Spine Width: 11 mm
  • Width: 148 mm
  • ISBN-10: 3960958951
  • Publisher Date: 26 Oct 2020
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Weight: 259 gr


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