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Branchenanalyse: Markt(-struktur) für Fallstudien: Wie lukrativ ist das Gewinnpotenzial im internationalen Markt für Fallstudien, sodass ein Markteintritt für potenz

Branchenanalyse: Markt(-struktur) für Fallstudien: Wie lukrativ ist das Gewinnpotenzial im internationalen Markt für Fallstudien, sodass ein Markteintritt für potenz

          
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About the Book

Studienarbeit aus dem Jahr 2007 im Fachbereich BWL - Unternehmensforschung, Operations Research, Note: 1,3, Universität zu Köln (Unternehmensentwicklung und Organisation), Veranstaltung: Businessplanung: Marktchancen für ein Projekt in der Verbindung von Bildung und Medien, Sprache: Deutsch, Abstract: Fallstudienmethoden sind nicht sonderlich neu. Beispielsweise bediente sich bereits Napo-leon der Fallstudienmethode, um die Ausgangssituationen bei verschiedenen Angriffstaktiken zu analysieren. Der akademische Durchbruch der Fallstudie wurde maßgeblich durch die Harvard Business School in den 1920er Jahren geprägt. Seither konnte sich die Lehrmethode dennoch nicht erfolgreich in der internationalen klassischen Bildung etablieren. Während die tradierte Lehrauffassung vor allem Fachwissen favorisierte, wird heute zunehmend Handlungs- und Problemlösungskompetenz verlangt. Dies zwingt die Bildungsinstitutionen zur Modernisierung ihrer Lehrmethoden, wobei die Verbindung von Theorie und Praxis im Vordergrund steht. Das gilt vor allem in der Führungslehre. Die moderne Lehre soll kein einseitiger Monolog des Lehrenden sein, sondern vielmehr ein gemeinsames entscheidungs- und handlungsorientiertes Erarbeiten der Problemlösung ermöglichen. Diese Veränderungen der Qualifikationsanforderungen eröffnen der Fallstudienlehrmethode ein enormes Wachstumspotenzial, da sie diesem Anspruch gerecht wird. Diese effiziente und aktive Lehrmethode hat einen relativ kleinen Markt, der von wenigen großen Anbietern beherrscht wird. Diese Arbeit widmet sich daher der Frage, ob der Markt für Fallstudien Raum für weitere Anbieter lässt und eine erfolgreiche Etablierung aussichtsreich erscheint, also erschließbare Gewinnpotenziale vorhanden sind. Im Rahmen der Branchenstrukturanalyse nach Porter sollen die Einflussfaktoren auf die Profitabilität im Markt für Fallstudien ermittelt werden, um anschließend mögliche Marktpositionierungschancen aufzuzeigen und einen Ausblick auf dessen Attraktivität


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Product Details
  • ISBN-13: 9783668358140
  • Publisher: Grin Publishing
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 5 mm
  • Weight: 122 gr
  • ISBN-10: 3668358141
  • Publisher Date: 11 Jan 2017
  • Height: 210 mm
  • No of Pages: 84
  • Series Title: German
  • Sub Title: Markt(-struktur) für Fallstudien: Wie lukrativ ist das Gewinnpotenzial im internationalen Markt für Fallstudien, sodass ein Markteintritt für potenz
  • Width: 148 mm


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Branchenanalyse: Markt(-struktur) für Fallstudien: Wie lukrativ ist das Gewinnpotenzial im internationalen Markt für Fallstudien, sodass ein Markteintritt für potenz
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