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Boost Your Business Today

Boost Your Business Today

          
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About the Book

There's no denying that local businesses face a harsh economic climate these days. To survive, a business must have a system for attracting and maintaining a steady stream of customers. This book outlines just such a system. Based on fundamentals that been proven time and again to fuel growth, Boost Your Business: The Four Pillar Secret to Success is the result of the extensive experience and knowledge of The Local Marketers Association, a worldwide network of top local business experts dedicated to helping small business owners reach their maximum growth potential. Members of TLMA are all local business owners themselves and know first-hand what it takes to survive and even grow when the going gets rough. The Four Pillars System is built around the concept that every successful business has four strong pillars at its foundation: REPUTATION, making sure the business is putting its best foot forward, REACH which concentrates on attracting new customers, RETENTION which focuses on keeping current customers engaged and REFERRAL, the Holy Grail of marketing, turning your customers into raving fans who are eager to spread the word about you. Businesses that are struggling have one or more of those pillars out of alignment. Turning the business around and seeing strong, sustainable growth is a matter of evaluating and optimizing the pillars. This book will help you do that.
About the Author: Who are We? We are The Local Marketers Association; we help local business owners reach their maximum growth potential by ensuring their four essential marketing pillars are in place and functioning properly. Most of us had our first exposure to local business marketing as business owners and entrepreneurs ourselves. Because we work with small and medium businesses every day, our Association members have been able to identify a pattern or formula that consistently predicts how successful a business will be depending on how many elements of the formula are being optimized. Because these elements support the business, we call them Pillars and there are four of them. We saw that businesses that optimized all four pillars succeeded (sometimes against all odds!) and businesses that didn't were doomed to fail. The results were so consistent; it was almost like having a crystal ball. Out of that discovery came the Four Pillars Marketing System we use today. It has become our mission to share this with local business owners around the world.


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Product Details
  • ISBN-13: 9781492946830
  • Publisher: Createspace Independent Publishing Platform
  • Publisher Imprint: Createspace Independent Publishing Platform
  • Height: 229 mm
  • No of Pages: 86
  • Series Title: English
  • Weight: 127 gr
  • ISBN-10: 1492946834
  • Publisher Date: 01 Oct 2013
  • Binding: Paperback
  • Language: English
  • Returnable: Y
  • Spine Width: 5 mm
  • Width: 152 mm


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