Around 2/3 of small businesses never sell and are just closed down when the owner retires; they're lucky if they own a building they can sell. Of the businesses that do sell, the average sales price is about 1/2 of what the owner thinks it's worth.
Given those dismal numbers, you need to do everything you can to help make yours one of the ones that does sell when you're ready. Boomer Cashout was written to introduce you to new technologies and ways of thinking that can help make your own business more likely to sell and, more importantly, why not using them can be deadly when you're trying to sell.
Over her 25 years in web strategy, Lisa Kipps-Brown noticed that too many Boomers aren't keeping up with the changes in technology that can help their businesses be more valuable and marketable to others, especially to younger buyers. It's already hard enough to sell a business, but the technology gap is only making it harder.
Boomer Cashout is the result of the crossroads of two of her passions: helping transform small businesses through smart use of the web, and helping Economic Developers support their local businesses to strengthen the economy.
While applying Kipps-Brown's advice can help make your business more likely to sell, it can also make it more profitable and easier to run while you still own it, freeing you up to work less and start easing into your retirement before you actually sell!
About the Author: A pioneer of business use of the web, Lisa Kipps-Brown founded Glerin Business Resources in 1996 in Jacksonville, Florida. She was a CPA, bored with accounting, and intrigued with the idea of being able to use her business experience in a more creative way.
Web development was the perfect fit and she left accounting to concentrate on helping businesses use the web in innovative ways to increase revenues, improve efficiency, and reduce expenses.
Today she's a Web and Exit Strategist who specializes in helping clients understand how to use the web strategically to transform their businesses, improving value and marketability.
Lisa works extensively with businesses and communities to help develop cohesive marketing efforts and innovative initiatives, and has a gift for visionary thinking. She's worked with a number of economic development and Main Street clients to develop groundbreaking small business initiatives and help improve communities' marketability.
She also speaks about integrated marketing at events such as Industry Week magazine's Roundtable in the Desert, and leads marketing and brainstorming workshops for clients.
