No Money? No Problem! Success as an author, especially when creating your platform in social media and establishing your brand, using the tools described here, is almost free. It's all about where to find readers, book bloggers, and reviewers and how to connect with them. .A book marketing checklist in the last chapter will provide you with a useful timeline. Don't get overwhelmed by all the book marketing possibilities. You don't have to do it all in a week, a month, or even a year. These are single steps you can take, one by one, to build your audience. .You Never Get a Second Chance for a Good First Impression! The goal of this book is to show you the professional, yet inexpensive way of publishing a book and how to build your readership, no matter if you self-publish or sell your manuscript to a traditional publisher..PART ONEExplains why book marketing is important - and rewarding and how readers will find your book among millions of others. You will also learn about the difference between marketing and selling through ads..PART TWOIn this chapter, you will evaluate your current publishing and book marketing situation. You will learn, in chronological order, the basics to start your author platform, find out which social media accounts are effective, and how to present your book and yourself professionally..PART THREEHere you will learn the important steps in a professional book production. Let's assume your manuscript is finished, has been read by other writers and beta readers, and is on the way to the editor. What is your next step in book marketing? And where else can you sell your book?.PART FOURIn this chapter, you will get tips for "passive marketing"; book layout tips; your author pages; and other places you can sell your book besides the major online retailers. Find a timeline checklist for your book launch event..PART FIVEHere, you will learn about advanced marketing strategies and how you can leverage your manuscript in markets other than e-book or paperback, and even in foreign markets. A comprehensive checklist for your book marketing gives you a valuable tool for years (and books) to come!Going These Steps is a Long-term Investment! They won't initiate an immediate spike in book sales. Rather, they will improve the number of your readers and the exposure of your books. Remember: all of your writing is an asset that can keep making you money for decades to come! .A certain time commitment may be necessary, at least in the beginning, depending on your level of involvement. Yet, you will learn how to connect reader communities and social media accounts and the more you use these marketing tools, the faster you can handle them. Which means that you will get more visitors and buyers. You may not be a New York Times bestselling author with a publicist--yet. So, if you want to succeed at self-publishing, you will want to learn everything you can about professional book layout, publishing, and traditional book marketing methods. You will find many steps in the publishing process in this book. These tasks are not obvious "book marketing" tasks, but they are essential for your success as an author. .For Whom is this Book Useful? Self-Publishers and authors who work with traditional publishers alike profit from this book marketing and publishing guide. Get inspirations and encouragement from someone who has 35+ years of experience in print and e-book publishing, book marketing, online writing and magazine publishing.